Found September 11, 2012 on Pro Football Zone:

Kansas City Chiefs wide receiver Jonathan Baldwin struggled against the Falcons on Sunday and head coach Romeo Crennel indicated that he’s still trying to “develop” a role in their offense.

“He’s trying to develop a role in the offense,’’ Crennel said. “He’s working at it and I think eventually he will have his spot and he will be making plays. It just didn’t come up today.’’

The Chiefs were hoping Baldwin would step up his play this season.  Hopefully he can shale off his performance in week one and get better as the season goes on.

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