Originally written on It's Always Sunny in Detroit  |  Last updated 11/20/14

DETROIT, MI - SEPTEMBER 27: Quarterback Matthew Stafford #9 of the Detroit Lions passes the football against the Washington Redskins at Ford Field on September 27, 2009 in Detroit, Michigan. The Lions defeated the Redskins 19-14. (Photo by Scott Boehm/Getty Images)

The self-admitted “casual dresser” now has a reason to clean up on occasion – a company is going to pay him to do it.  Lions quarterback Matthew Stafford has agreed to appear in a marketing campaign entitled “Institute of Style” for Van Heusen.  The campaign will be featured in print, television, POP and digital advertisements and will soon be found on the NFL Network, ESPN and NBC Sports as well as in GQ and ESPN the Magazine.

Stafford has joined forces with former NFL Hall of Famers Jerry Rice and Steve Young.  When the gunslinger appears on the red carpet at the ESPYs and post season parties, he’ll be sporting Van Heusen duds.

Here’s Staff in a solo ad and one with Rice and Young.  While I’m still partial to Matthew’s “new shirt”, the cardigan is a game-changer.

 

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