What happens when you mix a thirsty group of cowboys, a bus full of showgirls, maniacal Mad Max characters and an Arab walking camels through a desert?
The folks at Coca-Cola call it a commercial. Arab-American groups, however, call it racist, according to NBCNews.com.
Abed Ayoub, director of legal and policy affairs of the American-Arab Anti-Discrimination Committee (ADC), is unhappy with this particular multimillion-dollar Super Bowl ad, asking: ”What message is Coke sending with this?
“By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he says.
The ADC, which made headlines back in 1992 when it complained that lyrics in the animated film Aladdin were racist, isn’t alone.
“The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish ‘Camel Jockeys,’ and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email to NBCNews.com.
CBS, which is airing the Super Bowl on Sunday, declined to comment on situation.
Coca-Cola spokeswoman Lauren Thompson emailed NBCNews.com, explaining that “Coca-Cola is an inclusive brand enjoyed by all demographics. We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”
receive Yardbarker's daily Top 10, featuring the best sports stories from around the web.
Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!
It's not just NFL higher-ups who believe the sport should be expanded over the pond.
In an interview with BritviewNFL.com's Neil Reynolds, Raiders running back Maurice Jones-Drew opined that London deserves a full-time franchise.
"You know what? I think they deserve one," Jones-Drew said, via NFL.com. "It's just the toll it takes on the body because...
Oh man, this is bad news. Masahiro Tanaka, the New York Yankees’ stellar Japanese hurler was placed on the disabled list yesterday with “elbow inflammation,” but after an MRI the news got much, much worse on Thursday. Tanaka has reportedly been diagnosed with a partially torn ulnar collateral ligament in his right elbow. That injury almost always leads to Tommy John surgery...
A time will come when Brett Favre has his No. 4 jersey retired by the Green Bay Packers. That time just doesn't appear like it will come in 2014 though.Packers president Mark Murphy talked about the matter recently with ESPNWisconsin.com, and despite continually saying that the franchise plans to retire Favre's jersey, Murphy admitted it was highly unlikely such an occurrence...
SOUTHPORT, England – Paul Azinger said Thursday that a quest by Tiger Woods to make his swing better has backfired on him. Woods has gone through four swing changes with three coaches during his career, each time saying the objective was to get better. In a conference call for ESPN, Azinger said that in his quest to get better, “I think he’s actually gotten a little bit worse...
The Boston Celtics have been one of the more active trades on the free agent and trade market so far this offseason, and they are reportedly still looking to trade Rajon Rondo. According to a report from CelticsBlog, there appears to be a very likely chance that he will end up being traded at some point in the near future. There have been rumors surrounding Rondo about the Sacramento...
Anyone worried how all the bad press the NFL has gotten for its treatment of former players and worries about concussions would impact the league’s bottom line can stop worrying. It’s doing just fine. According to financials released by the Green Bay Packers on Thursday afternoon, the NFL’s teams split more than $6 billion between them last season, which was a record amount...
As the NBA Universe awaits the decisions of Carmelo Anthony and LeBron James, New York Knicks president Phil Jackson is showing his confidence. Jackson spoke to the media on Thursday and revealed that Anthony has five contract offers on the table from the Knicks, and he’s confident he’ll hear good news. “I felt really good […]
The Brooklyn Nets committed something of a mercy killing on Wednesday when the team announced that its much-maligned, completely ridiculous and absurdly cheesy mascot, BrooklyKnight, will not be returning next season. Grantland’s Zach Lowe was the first to break the sobering — but welcome — news on Twitter. Actual news: Nets have informed their mascot […] The post The BrooklyKnight...
Celebratory day for Chicago baseball as the MLB announced both Anthony Rizzo of the Cubs, and Chris Sale of the White Sox were awarded the final spots in both the National and American Leagues, respectively. Rizzo received 8.8 million votes, while Sale received 6.7 million votes. A Windy City sweep! @ARizzo44 (8.8 million votes) and […]
Florida State wide receiver Jesus Wilson was arrested on Monday after he admitted to stealing a motor scooter and crashing it last month. Court documents that were obtained by the Tallahassee Democrat on Thursday said that Wilson, 19, is facing a charge of grand theft of a motor vehicle. We like to call it grand […]
Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.