A few years ago, the NFL announced that it was exploring selling ad space on uniforms as an added source of revenue. And although the league has limited these ads to practice uniforms only, concerns still lingered that the NFL was headed the way of NASCAR or European pro sports, where jerseys act as on-field billboards for team sponsors.
And just last month, the NBA announced that they were moving toward selling a small patch of ad space on their game jerseys, generating an estimated $100 million in revenue, and making them the first of the big four U.S. pro sports leagues to do so.
Ads like this one on practice jerseys is as far as the league is willing to go … for now (Photo: peytonmanningdenverbroncos.com)
Well yesterday, Roger Goodell alleviated any fears that the NFL was still pondering putting ads on their game jerseys. From the Detroit Free Press:
“It’s not something that’s actively being considered in the NFL,” Goodell said. “We like the look that we have on the field. We have a very limited number of partners on our field in general, much less on the uniform, and we think that’s right for the NFL.”
Phew! That’s a relief. But you just know that if the NBA starts raking in millions on these ads (and there isn’t a huge backlash), the NFL won’t be too far behind in entertaining the idea.