Jan 6, 2018; Los Angeles, CA, USA; General overall view of the NFL Shield logo at midfield during the NFC Wild Card playoff football game between the Atlanta Falcons and the Los Angeles Rams at Los Angeles Memorial Coliseum.  Kirby Lee-USA TODAY Sports

With the NFL facing backlash from players regarding the continued scheduling of Thursday Night Football, the league appears to be going full-steam ahead with its plan to continue airing the weekly game.

Assuming that indeed does remain the case, Fox and ABC are reportedly joining CBS and NBC in the bidding war to air the game.

As Brandt notes, this means more leverage for the NFL. It also means more money, and the likelihood that the debate regarding mid-week games will rage on for years to come. After all, the NFL, under commissioner Roger Goodell, has proven itself to be all about its own bottom line.

We can also expect cord-cutting options to be included in the bidding here. Two seasons ago, Twitter won the rights to stream the weekly game live. Then, this past regular season, Yahoo! earned that honor by outbidding its competition. Facebook will likely be among other online sites to join the bidding there.

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This article first appeared on Sportsnaut and was syndicated with permission.

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