Tony Romo is in the argument of best brand promoter in sports. Since 2009, the Dallas Cowboys quarterback has become synonymous with Starter sportswear.
If Romo participates in a golf outing, he's wearing a Starter shirt. While throwing out the first pitch at a Texas Rangers game two weeks ago, Romo wore a Starter hat. When the Super Bowl was in Arlington, Romo shot an advertisement for the brand with rapperactor Ludacris. Last year's Super Bowl, Romo tweeted during the game from Starter's official Twitter account.
Romo's first picture with his baby boy even included Romo wearing a Starter hat.
"It's a brand that represents high-quality performance gear at an affordable price," Romo said last month while doing a Starter photo shoot. "Growing up, that was something I always looked for because I was going through shirts like they were water."
But things have reached a new level with Romo and the clothing line that is sold exclusively at Walmart. During a recent photo shoot, the 32...