The New Orleans Saints’ record setting quarterback Drew Brees, the man who threw for more passing yards this season than any qb in NFL history tops the Bloomberg Businessweek/Horrow Sports Ventures ranking of the most powerful professional athletes in the U.S.
Brees is bigger than life “Breesus” to NOLA, the pride of its recent college football history to Purdue Boilermakers everywhere.
As sports business continues to boom, endorsement contracts increasingly impact players, teams, and the industry. These contracts take into consideration many of the same factors as the Power 100 ranking – performance, name awareness, appeal, influence, brand and overall popularity, among other things.
Social media, for example, played a role in boosting the rankings of such athletes as LeBron James (No. 4) and Shaquille O’Neal (No.7). The Power 100 rankings are based 50 percent on these on “off-field” measurements, and 50 percent on “on-field” performance using a variety of industry statistics.