St. Louis Rams (2011 record: 2-14)
What went wrong? Sam Bradford did enough in 2010 to earn Offensive Rookie of the Year honors, leading the down-and-out Rams to a 7-9 record.
In fact, had the Rams beaten the Seahawks in the last game of the season, St. Louis would have claimed the NFC West, but it wasn’t meant to be.
A year later, and the offense went from scoring 18.1 points a game to bottoming out at 12.1, the worst in the league.
The biggest shake-up on offense was the exit of offensive coordinator Pat Shurmur, who took the head coaching job in Cleveland. Filling Shurmur’s shoes was the exuberant, if polarizing, Josh McDaniels.
McDaniels may have been the air traffic controller for the Patriots’ record-setting offense in 2007, and the guiding light for Matt Cassel in 2008 after Tom Brady tore his ACL, but that’s about the end of the line for his positive accomplishments. After a tumultuous and controversial run as Denver’s head coach, McDaniels was brought to St. Louis...