Originally written on Football Nation  |  Last updated 10/30/12
Safety AwarenessBy now we’ve all seen the NFL’s commercial addressing player safety. It features Tom Brady answering the queries of a worried mother about how the NFL is improving safety, particularly for younger players. It is a clear PR move, attempting to soothe fears over head injuries and other such problems endemic to football. Perhaps it is slightly misleading in that no amount of equipment improvements or safety protocols will ever erase the fact that football is a game where people, and thus their brains, are subjected to full speed stops that damage vital tissue regardless of precautions.The NFL is clearly mindful that every autumn there is a new crop of worried mothers determining whether or not their young will participate in our nation’s glorious blood sport. With this commercial they attempt to say, “Hey, we’ve got it covered. We’re the NFL after all. We have top scientists on this matter. At least we have since this became part of the public debate. But come on. Don’t...
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