A Wall Street Journal report surfaced on Saturday that the NFL was willing to relax a nearly 40-year old television blackout policy, which prevents fans from watching their hometown team within a 75-mile radius of the stadium, if the game fails to sell out 72 hours before kickoff. The National Football League clearly understands enough that while the home experience, the enhanced quality of broadcasts and the relative economic benefit to stay at home, has shown an unsettling trend.
"The at-home experience has gotten better and cheaper, while the in-stadium experience feels like it hasn't," said Eric Grubman, the NFL's executive vice president of ventures and business operations. "That's a trend that we've got to do something about."
Kevin Clark with the Wall Street Journal writes:
The league's decades-old strategy for encouraging people to attend games, the blackout rule, has become counterproductive in some respects. Blackouts were meant to encourage ticket sales, but ...