Originally posted on Sports Business Digest  |  Last updated 10/12/11

Casual football fans may not know Pittsburgh Steelers Safety Troy Polamalu for his stellar on-field play. But, its highly likely that they recognize Polamalu for his iconic hair. Troy has helped to magnify the iconic status of his hair by becoming an endorser of Head & Shoulders shampoo.

The pairing, which is now entering its third year, is beginning to take on a life of its own.

The famed Madame Tussauds, which is known for displaying waxworks of notable figures, has created a wax-figure of the Steelers safety — and his thick mane. The figure, which has been dubbed “Legendaryous Troy” was unveiled yesterday in New York City.

The figure has nearly double the amount of hair of any other wax figure in Madame Tussauds history.

“It truly is a great honor that Head & Shoulders and Madame Tussauds are immortalizing my hair with this wax figure,” said Steelers’ Troy Polamalu. “First there was the million dollar insurance policy for my hair – and now this amazing wax figure. I am not sure what Head & Shoulders could do next – but my hair is certainly reaching legendary status.”

Head & Shoulders is taking advantage of the opportunity by sending the figurine around the country, giving fans the chance to view the figurine, suggest future travel destinations, and check the figurine’s thoughts via various social media channels. Fans will also have a chance to register and win a trip to Super Bowl XLVI via Head & Shoulder’s Legendary 7 Contest, via Facebook.

“We are proud to kick off the third year of partnership with Troy Polamalu in the most Legendaryous way – celebrating his iconic mane as it becomes immortalized by Madame Tussauds,” said April Anslinger, Brand Manager of Head & Shoulders at Procter and Gamble. “With each passing year, the partnership with Troy Polamalu and the National Football League has become bolder and more humorous but most importantly, it has helped build a stronger connection with our male target and de-stigmatize that Head & Shoulders is just for dandruff.” (via Press Release)

Look for Legendaryous Troy to come to an NFL set, or city near you, next January.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

NFL fans in Florida seem to like Tom Brady more than any of their three teams’ players

Austin Rivers responds to ‘false’ report about Chris Paul issues

Mayweather-McGregor fight is reportedly seeking a $10 million title sponsor

Kevin Durant laughs off Rockets’ acquisition of Chris Paul

Terry Francona wearing heart monitor in case of another 'episode'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Albert Almora denies flipping off President Donald Trump during White House visit

Nationals minor league team will give out ‘Ode to Tommy John’ figurines

Blazers post hilarious tweets after acquiring cash from Rockets

Chip Kelly defends Kaepernick: He was not a distraction

Steve Smith faces suspension should he unretire

Report: Chris Paul ‘despises’ Doc Rivers, had issues with treatment of son Austin

The 'You get a steal! You get a steal! Everybody gets a steal!' quiz

Rewriting the Hall of Fame rubric for today's pitchers

Top NBA free agents available

Box Score 6/28: New York loses its zen

Although you have seen this start before, this season is no sequel for the Dodgers

The 'Power hitters are coming for that number one spot' quiz

The 10 best sports docs available for streaming

Feeding your roundball addiction through the summer months

BIG3 Referee Hotline Bling: Ricky Davis takes unnecessary shots at Al Harrington

Who won Wimbledon the year you were born?

Box Score 6/27: Monday is for all sorts of ballers

Big3 brings summer festival feel to basketball with barnstorming tour

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'You get a steal! You get a steal! Everybody gets a steal!' quiz

Rewriting the Hall of Fame rubric for today's pitchers

2017 is not another disappointing sequel for the Dodgers

BIG3 Referee Hotline Bling: Ricky Davis takes unnecessary shots at Al Harrington

The 10 best sports docs available for streaming

Feeding your roundball addiction through the summer months

The 'Power hitters are coming for that number one spot' quiz

Big3 brings summer festival feel to basketball with barnstorming tour

The 'Tonight, we settle the Beard vs. Brodie debate' quiz

2016-17 NBA Awards: The 8th Man Award for most overlooked player this year

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker