Originally written on The Other Paper  |  Last updated 11/19/14
Victor Cruz is reportedly partnering up with Jay-Z's Roc Nation Sports — the rapper's latest sports representation venture, according to ESPN.com. Roc Nation is an affiliate of Creative Artists Agency, and Cruz recently switched to CAA's Tom Condon to represent him. Condon is expected to represent Cruz in his contract negotiations with the New York Giants while Roc Nation will most likely help the Giants receiver with his off-the-field interests. Darren Rovell, ESPN's sports business reporter, tweeted that Jay-Z has a preliminary agent certification for Major League Baseball but currently does not have a certification for the NFL. That makes the second popular New York athlete to join music impresario Jay-Z in his new venture.  New York Yankees Robinson Cano fired his agent Scott Boras on Tuesday and jumped over to Roc Nation. You can probably expect a lot of popular young athletes to follow suit in the coming months. Roc Nation will act as a marketing arm for both athletes. Cruz flashes the Roc hand sign after scoring Cruz was apparently teasing fans about his relationship with Jay-Z during the season after he was caught flashing the Roc hand sign (using both hands to form a diamond) after doing his trademark salsa dances, according to ESPN.  He was coy about the symbolism and politely said he couldn't talk about it when asked. The 26-year-old Cruz is a restricted free agent at the moment and teams have until April 19 to make an offer.  Highly unlikely considering that any team who wants the receiver will have to cough up a first-round draft pick. Condon, meanwhile, already has a good relationship with the Giants organization and represents Eli Manning and Mathias Kiwanuka — so the expectations that local-boy Cruz will stay with Big Blue are pretty high. But there's a better chance that Brooklyn native Jay-Z 's high profile name and brand will keep Cruz and Cano in New York. But if he doesn't, expect a lot of fans to tell the rapper he'll have more than 99 Problems to deal with.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Bay Area politicians have discussed Warriors parade

WATCH: Shaq trips and eats it

Report: Sean Miller to take over for Billy Donovan as U19 coach

Cardale Jones responds to Joakim Noah's trash talk

Texas A&M QB Kyler Murray opts out of MLB draft

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Cavs show requisite desperation to make this a series

WATCH: Gronk tells media you can deflate deez nuts

Clippers guard Chris Paul to miss Game 2 against Rockets

The Big 12 football’s new tiebreaker procedure

The Pittsburgh Pirates’ season should turn around soon

Tristan Thompson to start Game 2 vs. Bulls

Ex-Eagle Todd Herremans: Chip Kelly is equally racist

Joakim Noah says fan in Cleveland spit on him after Game 2

WATCH: Brewers broadcasters trapped inside booth, rescued

WATCH: Votto ejected for throwing helmet, bumping ump

Ronda Rousey named most dominant athlete alive

After five games, the playoffs finally start for the Warriors

Sportsbooks remove Patriots, NFL betting futures pending Deflategate punishment

McIlroy, Spieth both downplay notion of budding rivalry

The six best NBA playoff performances so far

Pierre Garcon says legalized pot could help his pizza business

Pedro Martinez: Manny spiked pregame shot with Viagra

Was keeping Andre Ethier L.A.'s best offseason move?

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Jim Harbaugh: I'd love to see Judge Judy on Supreme Court

Chip Kelly: 'I won't be here' if Eagles have to draft top QB

Brewing dispute over A-Rod’s bonuses

Top eight NFL free agents on the market

Eagles' Chip Kelly & Sam Bradford: In like, but not love

Manziel moves from downtown Cleveland

Making sense of the AL East pile-up

Chris Bosh on blood clot diagnosis: ‘I’m lucky to be alive’

Projecting the All-Star Game rosters

Tiger hasn't slept in three days since Lindsey Vonn breakup

2015 NBA Draft big board, first edition

Eliminate Hack-A-Player: Don't reward violating sports rules

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.