Originally written on Kukla's Korner  |  Last updated 11/14/14

PITTSBURGH - DECEMBER 15: Matt Cooke #24 of the Pittsburgh Penguins congratulates Sidney Crosby #87 on his power play goal at 3:20 of the first period against the Philadelphia Flyers at the Mellon Arena on December 15, 2009 in Pittsburgh, Pennsylvania. (Photo by Bruce Bennett/Getty Images)
The NHLPA's Facebook page and Twitter account have precarious paths to wander during the impending lockout as the PA tries to continue to vie for "hearts and minds" as their members and the owners miss games while battling over fans' discretionary incomes. I personally support the PA's side, but I'm going to be very curious to see how they handle helping the players market themselves once NHL teams' PR departments go quiet on Saturday, because (as I Tweeted at them) "Dan Ellis Problem" minefields will populate the landscape once frustration takes hold if this drags into...Well hell, next week, never mind October, November or December, and the players are left to find their own ice time, equipment, training and medical staffs, promote their own appearances (holding "public" practices, charity games and offering support for the very normal people who work at NHL rinks, restaurants, etc. on game nights might be wise ideas) and, in some cases, movements to play for European teams on...
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