Iced Ink: NY Islanders Partner With Tattoo Shop

When it comes to sports biz, this may be one of the most unique partnerships yet in Major League sports. The New York Islanders on Friday an agreement to designate Tattoo Lou’s as the official tattoo shop of the New York Islanders Hockey Club – this is the first time a professional sports franchise has ever designated an official tattoo shop. The wild thing is, it isn’t a partnership from a distance. The Islanders said that as part of this strategic partnership, Tattoo Lou’s will set up a tattooing and body-piercing station on the Nassau Coliseum concourse for 10 Islanders home games during the 2011-12 season. Tattoo Lou’s will also sell Islanders-centric body jewelry and tattoo-inspired Islanders t-shirts and sweatshirts. “This partnership with the Islanders is a great fit for us and it’s a wonderful benefit to be a part of the Islanders team,” said Lou Rubino, President of Tattoo Lou’s. “This is another victory for the tattoo industry. For a long time, tattoos were frowned upon...