Originally posted on Thrashing the Blues  |  Last updated 9/16/12

LOS ANGELES, CA - JANUARY 09: David Backes #42 of the St. Louis Blues speaks to a teammate during a break in their NHL game against the Los Angeles Kings at the Staples Center on January 9, 2010 in Los Angeles, California. The Blues defeated the Kings 4-3. (Photo by Victor Decolongon/Getty Images)



It's nice to be loved, isn't it? All of a sudden, hockey fans are the center of PR messages from the league and spiffy videos from the NHLPA (featuring David Backes!) explaining why people won't be going to any pre-season games this month, or NHL hockey games in general for quite some time. 

[youtube]RCW0VsfR9FM[/youtube] 

I feel loved now, don't you? I mean, these guys are fighting for their paychecks, and they're still thinking of us.


How about the NHL? Pretty video for the fans? No. But we do get this spiffy press release from NHL.com:

Despite the expiration of the Collective Bargaining Agreement, the National Hockey League has been, and remains, committed to negotiating around the clock to reach a new CBA that is fair to the Players and to the 30 NHL teams.

Thanks to the conditions fostered by seven seasons under the previous CBA, competitive balance has created arguably the most meaningful regular season in pro sports; a different team has won the Stanley Cup every year; fans and sponsors have agreed the game is at its best, and the League has generated remarkable growth and momentum. While our last CBA negotiation resulted in a seismic change in the League's economic system, and produced corresponding on-ice benefits, our current negotiation is focused on a fairer and more sustainable division of revenues with the Players -- as well as other necessary adjustments consistent with the objectives of the economic system we developed jointly with the NHL Players' Association seven years ago. Those adjustments are attainable through sensible, focused negotiation -- not through rhetoric.

This is a time of year for all attention to be focused on the ice, not on a meeting room. The League, the Clubs and the Players all have a stake in resolving our bargaining issues appropriately and getting the puck dropped as soon as possible. We owe it to each other, to the game and, most of all, to the fans.

Well, gosh. If the players would just hop on board the ol' peace train, everything could be solved and we'll all be watching hockey on opening night while rainbows fly out of Gary Bettman's ass. Brilliance! But gosh, I don't know. Which side really cares more about me? Which side can I influence with petitions and YouTube videos coupled with a Twitter campaign?

Uh, neither. I know that in today's age of social media, we all feel like changing the world is easier than ever. And in some cases, it is. Broadcasting what's going on in the world can lead to massive social and governmental change -- look at last year's Arab Spring. But that's government. And that's totally different. Gary Bettman is not Quadaffi. He is the representative of a group of owners for a business. Owners who each are worth millions at the very least. Owners that just raked in over $3 billion last season.

Businesses don't care what your personal opinions are, or if a group of 20 of you picket their flagship retail store. If you have a niche product with an absurdly dedicated fanbase, and if you're the only main quality producer of said product, you know they'll be back. The money you save'll balance out what's lost from protest and a loss season, and you'll start raking it in when the gates open up again. Fans got pissed off when Gary Bettman said as much, but he was right. With the exception of a few folks, we'll all be back. We'll satisfy our need for the sport that we love with the AHL, ECHL, and KHL, but that's not the same. Hell, former Thrashers goaltender Michael Garnett is leading the KHL in GAA right now. Is this the quality of hockey we want to substitute in place of NHL games? Let's be realistic here. 

We'll be back, the owners have no incentive to care if a few folks don't return, and the players are (rightfully) concerned with their own pocketbooks. I agree with David Backes here 100%, but as a fan there is nothing that I can do other than sit and wait for the owners to start playing nice. People can be an action of change when something matters enough, but this is pro sports. It's a business. We're just along for the ride. 

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Redskins have discussed possibly signing Hardy

Kimbo Slice’s son set to make MMA debut

Did Bell miss drug tests due to changed phone number?

Brian Cashman defends A-Rod despite season's struggles

Report: Charles’ workload won’t be limited if healthy

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Westbrook doesn’t want trade, will think about extension

Chargers don’t know if Joey Bosa will report to camp

Report: RG3 to be given four out of five first-team reps

Report: Peterson likely entering last season with Vikings

Cubs trade for Chapman a risk, but potential payoff too hard to ignore

Wisconsin kicker will wear 27 to honor Nebraska's Sam Foltz

Mark Dantonio denies MSU negatively recruits against PSU

Blue Jays agree to acquire Melvin Upton

Brett Favre selects wife Deanna as his Hall of Fame presenter

Durant shopped for OKC home week before joining Warriors?

Jarron, Jason Collins speak in support of LGBTQ rights at DNC

Von Miller has some wild thoughts about human evolution

The crowning achievement of Sasha Banks

Six best QB battles to watch during training camp

Kobe Bryant called ‘a–hole’ in LeBron James-produced show

Top five storylines heading into MLB trade deadline

Chris Sale’s so-called ‘apology’ was anything but

Ten hottest golfers heading into 2016 PGA Championship

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Five U.S. Olympians favored to win multiple gold medals

WATCH: What teams should join the Big 12?

One Gotta Go: Do NBA players really love NBA2K?

Effect of ban on Russia could span beyond the Olympic Games

One Gotta Go: NBA players hate Facebook too

QUIZ: Name every city to host the NBA All-Star Game

One Gotta Go: NBA players settle the fast food beef

One Gotta Go: NBA players make tough choices on their favorite rappers

One Gotta Go: NBA Summer League is not about that Game of Thrones life

The top NHL free agents available as offseason winds down

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker