Originally written on Sports Business Digest  |  Last updated 11/30/12
Pretend you are a hockey player, in the middle of a lockout. What do you do to pass the time? You sign an endorsement deal, of course. New York Rangers Forward Brad Richards has been named a global ambassador for the US-based menswear apparel line, UNTUCKit. UNTUCKit, as you may expect, is an e-commerce label that creates higher quality shirts that are design to be worn...you guessed it..."untucked". Richards' who signed a two year deal with the company, will serve as the face of the brand. “When the opportunity came up for me to be the face of UNTUCKit, I was very excited,” said Richards. “I’m a big believer that style should be comfortable and I need to wear clothing that fits right. This is what makes UNTUCKit so unique -- the fit is always perfect.” Richards, who currently serves as an alternate captain for the Rangers and finished with 66 points this past season, was the perfect choice for UNTUCKit, according to CEO Chris Riccobono, “We are extremely excited about this partnership,” Riccobono said. “I’ve always been a huge sports fan, and as a New Yorker, I’m a big Rangers and Richards fan. Brad is known for his sense of style. The fact that he is also a fellow wine connoisseur makes him the perfect ambassador for UNTUCKit.” To learn more about UNTUCKit and their clothing line, visit the UNTUCKit website. (via UNTUCKit)
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Urban Meyer hints JT Barrett leads Ohio State starting QB competition

Boras: Marlins players are angry Marcell Ozuna is in minors

Report: Chancellor officially holding out of training camp

Cardinals' Jen Welter is 'tired of hearing about Tom Brady's balls'

Sandoval downplays talk about weight, conditioning, defense

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Astros acquire Carlos Gomez from Brewers

Richardson charged for resisting arrest after high-speed chase

Yankees finally get Dustin Ackley

Five most overrated teams in the CFB preseason coaches’ poll

Murphy pulled players to give media ‘something to think about’

Robert Kraft signs fan’s ‘Free Brady’ poster

Giants acquire Mike Leake from Reds for two prospects

Twins closer's wife pens essay about Twitter hate he's enduring

Kings set to make Lieberman NBA’s second female coach

Is Julius Randle a star?

Projecting the prospects in the David Price trade

'Miracle on Ice' goalie selling Olympic gear for $5.7 million

Josh Smith addresses ‘harder on me’ comment in essay

Examining the state of the NFL

Steelers players: Who is Jimmy Garoppolo?

Tigers’ reboot continues, Joakim Soria traded to Pirates

Matthews ‘felt disrespected’ Blazers didn’t try to re-sign him

Cardinals ink billion dollar TV deal from Fox Sports Midwest

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Examining the state of the NFL

Puig: Broke out of slump by playing baseball video games

Braves dump risk, exchange it for risk

David Price traded to Blue Jays

The indefensible Hulk Hogan

Cole Hamels chose Rangers over Astros

Can Preller fix the mess in San Diego?

Next summer's top 10 NBA free agents

Who is the NL's new top shortstop?

Cardinals HC Bruce Arians calls Jen Welter a 'trailblazer'

Mets still act like a small-market team

Tom Brady: I did nothing wrong

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker