Originally written on It's Always Sunny in Detroit  |  Last updated 11/5/14

DETROIT - OCTOBER 10: Henrik Zetterberg #40 of the Detroit Red Wings looks on during the game against the Washington Capitals on October 10, 2009 at Joe Louis Arena in Detroit, Michigan. (Photo by Gregory Shamus/Getty Images)
Rivalry Wear is a t-shirt company that isn’t just a t-shirt company.  Rivalry Wear gives sports fans the opportunity to root for their teams by donning their shirts and compete against fans in other cities.  In an extremely creative marketing plan created by owner and co-founder Dan Hershberg, the more shirts purchased by fans from your city, the less the shirts cost. Rivalry Wear‘s shpiel on their website describes it best: Rivalry Wear features an e-commerce model that combines crowd-sourcing discounts, intercity competition and social media integration to help fans rep their city and sports culture through original apparel. With weekly deals in each of our seven cities, customers are able to help drop the price on apparel by sharing products with their friends, earning everyone who purchases a lower price when the deal ends.Additionally, with each purchase at Rivalry Wear, fans earn points for their city in our real-time standings, giving them bragging rights over their rivals. Everything we do at Rivalry Wear can be succinctly explained through our 60-second tutorial video. The t-shirt that represents Detroit combines Red Wings captain Henrik Zetterberg meets AMC’s mega-hit show Breaking Bad. TO PLACE YOUR ORDER FOR THIS SHIRT, HEAD HERE.  THIS OFFER IS ONLY AVAILABLE THROUGH MONDAY. via rivalrywear.com
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