Originally written on Thrashing the Blues  |  Last updated 3/15/12

LOS ANGELES, CA - JANUARY 09: David Backes #42 of the St. Louis Blues speaks to a teammate during a break in their NHL game against the Los Angeles Kings at the Staples Center on January 9, 2010 in Los Angeles, California. The Blues defeated the Kings 4-3. (Photo by Victor Decolongon/Getty Images)

Puck Daddy revealed some of the premises of the NHL's new "Because It's The Cup" campaign today, and it involved a very pleasant surprise. The ad campaign, which is replacing their outstanding "History Will Be Made" one, apparently will feature all of the teams in their own commercials. Since the Blues might be the first one to clinch tonight, maybe their ad'll come out shortly.

The print/media ads are already coming out (the ads debut tonight during Sidney Crosby's return against the Rangers on NBCSN), and readers of PD were treated to this:


I don't know about you, but seeing David Backes in a print(ish) ad for the Stanley Cup Playoffs really made the reality of this season hit home. The Blues're going to be in the playoffs after potentially having the best season in franchise history. It's all seemed so unreal to this point, but now? 

It hit me like a ton of bricks: it's real. I couldn't be more excited. 

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