Posted February 06, 2013 on AP on Fox
David Beckham has a knack for keeping his name in the news, and his face - and well-sculpted body - in front of the cameras. The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he's joining the French Paris-Saint Germain soccer club. The ad campaign, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers. (Beckham, who was born in London, left Europe to join the Los Angeles Galaxy in 2007.) Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured Beckham in a tank top, boxers and his many tattoos. Over the summer came the next wave of ads, with Beckham in his boxers and a different view of the tattoos. The 37-year-old Beckham said he's committed to this for the long haul, but is still a little startled looking up at a billboard and seeing a giant version of himself. ''No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards,'' he said. ''It's always a surprise to me when I see them. I'm lucky to work with such great photographers and stylists, so the images are always the best they can be.'' Beckham responded to questions via email to The Associated Press: AP: Working with Ritchie seems like a little bit of a leap into acting. Is that where you are heading? Beckham: It's been great working with Guy. He's one of my favorite directors, and also a friend, so it was amazing to work with him on my new Bodywear commercial for H&M. It was good fun playing an action hero for the day, getting to do all the stunts and ending up in unexpected situations, but acting full-time is not something I see myself doing in the near future. AP: Is there a movie you wish you could have starred in? Beckham: I love Guy's film Lock, Stock (`Lock, Stock and Two Smoking Barrels'). It came out in 1998, which was such an exciting time to be British. I remember the attitude and energy of the film as if it were yesterday, and it went on to define so much about how British men saw themselves for years to come. But I wouldn't want to actually appear in the movie - I have too much fun watching it. AP: What changes have you made to the collection? Beckham: When we launched the collection, we wanted it to be a range of new classics that men could rely on. We spent 18 months developing the range and working on the product, focusing on fit, comfort and the design details that make for a great piece of bodywear. The core range stays exactly the same, and we add to it only when we feel there's a need for a new piece, like the lounge jerseys and long johns or the morning gown that we added last year. This is a long-term collection, and I'm proud to put my name to it. AP: With one of your three sons modeling for Burberry (10-year-old Romeo) and at least one seemingly interested in soccer (13-year-old Brooklyn reportedly had a tryout with London club Chelsea), would you encourage them to follow in your footsteps? Beckham: Like any parent, I just want the best for my kids, whatever they decide to do. They will choose what path they want to follow, and we will always be there to encourage them. AP: What's the biggest challenge in sticking to your fitness routine? Beckham: Keeping fit is really important as playing football is all I've ever wanted to do. I'm training a lot at the moment so fitness is an integral part of my day. I think I'd find it more of a challenge if I wasn't able to keep in shape! AP: New York Fashion Week starts Thursday, and you are often at your wife's shows. (His wife, Victoria, is a former Spice Girl turned fashion designer.) What's it like for you in the front row? Beckham: Victoria works so hard on her collections, it's just nice to be able to go to the shows and see all that hard work come to life. I'm really proud of her, she gets nervous but it's always a great success. --- Online: http://www.youtube.com/watch?vil21FZu-IUY --- Samantha Critchell tweets fashion at (at)AP-Fashion and can be reached on Twitter at (at)Sam-Critchell.
THE BACKYARD
BEST OF MAXIM
AROUND THE WEB
RELATED ARTICLES

Beckham could make PSG debut next week, coach says

David Beckham could make his Paris Saint-Germain debut in 10 days. Coach Carlo Ancelotti says Beckham may play at Sochaux on Feb. 17. Beckham joined the club amid a whirl of flashbulbs last week, signing a five-month deal until the end of the season. The 37-year-old former England captain has been training in London and will practice with PSG next week, Ancelotti says. Beckham...

Beckham closing on PSG debut

Coach Carlo Ancelotti says David Beckham could make his Paris Saint-Germain debut at Sochaux next weekend. Beckham joined the club amid a whirl of flashbulbs last week in an unexpected move, signing a five-month deal until the end of the season. The 37-year-old former England captain has been training in London this week and is set to start training with PSG next week, Ancelotti...

David Beckham’s H&M Underwear Commercial Is Just Lovely

Hey ladies! Want to see David Beckham in his underwear? Of course you do. Thankfully for us, his latest H&M underwear line commercial (directed by Guy Ritchie) has hit the Internet! It’s basically two minutes of him chasing a car that’s got his bathrobe stuck in the door, but who really cares what he’s doing? That’s not the point. The point is that Becks is still the...

Skimpy David Beckham Ad Shows Soccer Star Chasing Car, Jumping Hedges in Just His Underwear (Video)

So, this is what they’re doing in Los Angeles these days. David Beckham is back at the underwear commercial thing, and this time he’s doing it in a Guy Ritchie-directed commercial for H&M. In the ad, Beckham has the unfortunate accident of his night robe getting caught in the door of the family Range Rover, leaving him in nothing but his underwear and a tank top in the middle...

Ancelotti says Beckham could debut next week

Coach Carlo Ancelotti says David Beckham could make his Paris Saint-Germain debut away to Sochaux in 10 days. Beckham joined the club amid a whirl of flashbulbs last week in an unexpected move, signing a five-month deal until the end of the season. The 37-year-old former England captain has been training in London this week and is set to start training with PSG next week, Ancelotti...

Wear H&M underwear, look like David Beckham

[youtube]il21FZu-IUY[/youtube] Following in Calvin Klein's footsteps, H&M is jumping on the "sell underwear by showing unattainable bodies" bandwagon. In a commercial directed by Guy Ritchie, David Beckham is filmed for about a minute and a half doing nothing but running/jumping/swimming in his underwear. Yes, the man has a nice body and I guess it says...

Ancelotti backs Beckham to succeed

Carlo Ancelotti insists David Beckham's age is no barrier to success after tipping the former England captain to shine for Paris Saint-Germain . Beckham, 37, last week signed a five-month contract with PSG and Ancelotti has described the former England captain as one of the best professionals he has ever worked with. Ancelotti told French TV programme beIN Sport: "It&...

Beckham age no barrier to success

Paris Saint-Germain manager Carlo Ancelotti was made to answer questions regarding the logic of signing 37-year-old David Beckham as the club tries to establish itself as a major force in European football. The former England international signed a six-month deal with PSG in late January and is in line to play a part in their title race this season. “He’s 37 but still has the...

DAVID BECKHAM & GUY RITCHIE TEAM UP FOR NEW H&M BODYWEAR SPOT

David Beckham first launched his line of Bodywear a year ago, in collaboration with H&M. The collection debuted with a memorable Super Bowl ad that had him modeling his new range of underwear. Taking a slightly new approach to promote the Spring 2013 Bodywear line, the footballer turned fashion designer shot a short film with director, Guy Ritchie. The 1:40 spot begins with...

BOXER FRANK BUGLIONI MODELS FOR MR. PORTER

Mr. Porter has tapped Frank Buglioni, a rising star in the boxing world, for a fashion photo shoot. The men’s online retailer featured 23-year old Buglioni as “One to Watch” in the latest issue of “The Journal.” The unbeaten, British Super-Middleweight has already made his mark both in the ring and on the style front, earning him a comparison to another athlete...

Randy Couture Cologne Model?

Who does Captain America think he is?  David Beckham?  What’s up with the new tats?  Mid life crisis. Randy Signs With Spike TV Dana And Randy Squash Their Beef
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.