Beats short film features Neymar and a ton of celebrity cameos

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June 05, 2014  |  Discuss

FirstBank promotes free checking with a freaky dummy

Free checking should be a fairly standard feature in banking. The fact it’s not is ridiculous and therefore you should expect some pretty good commercials from those offering free checking ripping on the companies which don’t. Unfortunately, that’s not the case and apparently the best idea FirstBank had involved one creepy dummy. It might not be the best idea to connect your...
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June 05, 2014  |  Discuss

Giants pitcher Sergio Romo mocks Dodgers’ payroll in Mercedes-Benz ad

Sergio Romo appears in a local ad for Mercedes-Benz which mocks the Los Angeles Dodgers and their massive payroll. Specifically, Romo discusses his new vehicle while his father, Frank Romo, gives him grief about playing for the Giants instead of the Dodgers. The Los Angeles Dodgers currently have a payroll of $229 million. That staggering figure has been debated for months, with...
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June 02, 2014  |  Discuss

Peyton Manning will appear in Nationwide ads

Peyton Manning is pretty familiar with advertising. He’s been in dozens of commercials for dozens of different companies, pitching everything from Oreos to Buicks. We even ranked Manning’s top-10 commercials back in 2012. Manning’s endorsement resume is about to expand as he has reached an agreement with Nationwide and will soon appear in their national advertising campaigns...
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June 01, 2014  |  Discuss

Coca-Cola ad features bottles which can only be opened with another bottle

Coca-Cola is trying to make their soft drink a social experience. How can you turn grabbing a cold Coke into a conversation? By forcing people to use a friend’s or a stranger’s bottle to open their own. There are a couple problems with this ad. First, you can’t help but think that this thing is staged. As with other Coke scenarios/situations depicted in their ads, the whole...
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May 30, 2014  |  Discuss

Messi dreams in Adidas ad with Alves, Ozil, Xavi and others

Here’s yet another ad from Adidas leading up to the World Cup. Messi is having a hard time sleeping and he apparently has the tournament on his mind. Pretty great collection of soccer stars in this one, but the real star may be the new cleats from Adidas. We’ve seen some crazy designs and colors, but those may take the cake.
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May 27, 2014  |  Discuss

Drew Brees retires so he can ride a Can-Am Spyder

Drew Brees isn’t allowed to ride a motorcycle due to his current NFL contract. The New Orleans QB found a loophole so that he can enjoy a ride on a Can-Am Spyder – retirement. After his ride is completed, Brees comes back to the NFL. We’re left assuming this will result in the ol’ Brett Favre “I’m retired, oh wait no I’m not” pattern each time Brees wants to go for...
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May 26, 2014  |  Discuss

The new Happy Meal mascot from McDonald’s is unsettling

McDonald’s rolled out a new mascot for their Happy Meals. This new creation has animated arms, legs and one big mouth on the outside of a traditional red and yellow Happy Meal box. In addition to the animated character, the actual box a Happy Meal comes in will be designed to look like this … thing. Via Reddit, here’s a great example of what the new packaging looks like:  ...
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May 25, 2014  |  Discuss

Applebee’s is a little too excited about Vidalia onions

We’ve ripped on Applebee’s quite a bit in the past. We’ve mocked the fact just about everything you order there sees a microwave and the fact their slogan, “See You Tomorrow”, is basically instructing potential customers to never visit. Now the chain is really, really excited about Vidalia onions. Ah yes, the taste of summer is basically a mildly sweet onion. Not sure...
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May 24, 2014  |  Discuss

McDonald’s rolls out minimalist ads in France

Fast food advertising has been all about showing various food items as close to the camera as possible. Look at how crisp the lettuce is. Check out that perfectly (and most likely fake) burger. McDonald’s is abandoning this strategy and trying something a little different in France. Introducing minimalist fast food ads, from McDonald’s: Six items from McDonald’s (Big Mac...
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May 23, 2014  |  Discuss

Burger King ditches “Have It Your Way” in favor of “Be Your Way”

The familiar Burger King slogan “Have It Your Way” has officially been retired. The fast food chain is now rolling out their new “Be Your Way” slogan which is taking the place of the old 40-year-old jingle. The change is supposed to make customers feel like they can be what they want and live that way anytime they choose. Interesting move, BK. For starters, it’s worth noting...
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May 21, 2014  |  Discuss

A.1. is still in a relationship with steak, but it’s complicated

A.1. has removed the word “steak” from its name. Instead of being known as A.1. Steak Sauce, the product is now being called A.1. Sauce. The hope is that you’ll start using the sauce on other meats and foods instead of reserving it just for your steak. That’s a pretty difficult concept to advertise. You want to expand the product’s use, but you don’t want to tarnish the...
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May 18, 2014  |  Discuss

National Guard’s NASCAR deal was a huge bust

Sports sponsorship is a widely debated topic. Due to the difficulty of tracking a campaign and the high costs, sponsoring a team, signage in the stadium and other sporting promotions are usually reserved for those with the largest of marketing budgets. Sports sponsorship usually only helps a company retain and improve brand awareness and tweak or maintain brand image. NASCAR is a...
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May 17, 2014  |  Discuss

The Pittsburgh Pirates are taking advantage of an ESPN-provided marketing opportunity

At the beginning of the MLB season, ESPN released a This is SportsCenter commercial featuring reigning National League MVP Andrew McCutchen of the Pittsburgh Pirates. The commercial is simple, and McCutchen says just five words in the ad. McCutchen’s “plunder the lox” line is on the road to being one of the great quotes in This is SportsCenter history, right up there with...
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May 12, 2014  |  Discuss

Michael Sam’s VISA commercial

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May 11, 2014  |  Discuss

Snickers: Godzilla is actually a pretty nice guy

You’re not you when you’re hungry and Godzilla is actually pretty fun to be around after he’s had a Snickers. In this extended commercial, Godzilla is just one of the guys…until he’s hungry and destroys a city. Once that hunger is satisfied it’s back to water skiing and good times. The pace of the shortened commercial is actually a little bit better, but it’s fun seeing...
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May 10, 2014  |  Discuss

Beef jerky ad has Stephen A. Smith living in Richard Sherman’s stomach

Are you familiar with the little voice in your stomach? You know, the one that tells you you’re hungry or suddenly has you craving a specific type of food? According to an ad from Oberto Beef Jerky, that little voice may belong to Stephen A. Smith. At least it will if you’re Richard Sherman. Interesting role for Smith. It’s also pretty...
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May 08, 2014  |  Discuss

What’s the deal with these YouTube commercials?

You’ve probably seen some of YouTube’s recent commercials which highlight various channels and individuals on their network. For instance, here’s one about Bethany Mota, a woman with a channel based around fashion, makeup and DIY tips. There are a few others out there which follow this same format. We’re left asking a question which sounds like it’s the start of some Seinfeld...
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May 07, 2014  |  Discuss

Sam’s Furniture mimics Fallon & Timberlake skit, fails miserably

Local commercials are bad by definition. It’s when they try to be something more than they are, or try to copy an idea from pop culture, that they enter a truly special category of awful. You might remember this skit from Jimmy Fallon and Justin Timberlake which makes fun of how often people use hashtags and how absolutely pointless they all are. It was pretty solid and as of the...
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May 04, 2014  |  Discuss

GEICO heads in yet another new direction with “One Headlight” ad

It’s almost impossible to keep track of all of the different marketing and advertising strategies and campaigns GEICO is using to sell insurance. There’s the pig, the gecko, the camel and a host of others. You can add yet another to the list as GEICO rolls out an ad pitching their motorcycle insurance set to the tune of “One Headlight” by The Wallflowers. At the very least...
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May 04, 2014  |  Discuss

Jack in the Box keeps trying to be edgy with Company Picnic ad

Jack in the Box has tried to be edgy with some of their advertisements in the past. If you remember, the company ran this ad for a few months discussing how size matters. It wasn’t funny or particularly clever, but it was noteworthy enough to get people talking. This time Jack is back and he’s trying to make women feel uncomfortable at a company picnic. Again, not original,...
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April 28, 2014  |  Discuss

BMO Harris Bank can’t afford images for their ads

BMO Harris Bank is a pretty large bank. They reportedly have over 600 branches across the entire country, with approximately 1,300 ATMs dotting the map. They’re not the largest bank, but they’re certainly not the smallest. You’d think a bank, or a company for that matter, this size would be able to afford some images in their marketing budget. Apparently that’s not the case...
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April 26, 2014  |  Discuss

Poo-Pourri is apparently a real thing

Do you suffer from Second Hand Stink? What is that, you ask? It’s when your significant other uses the bathroom and you have to suffer through the unpleasant aftermath. Apparently there’s a product designed to combat just that. Meet Poo-Purri: Here’s how you use it: Spritz the bowl before-you-go and no one else will ever know! Now that’s a slogan. But wait! There’s more...
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April 25, 2014  |  Discuss

HBO GO: Watch far, far away from your parents

Have you ever been watching TV and an awkward scene comes on right as your mom/dad/grandparent walks in the room? Of course you have. It’s happened to just about everyone. Those moments are, unfortunately, unforgettable. HBO, specifically HBO GO, is looking to save you from those awkward moments. This is probably a bit too relatable for some of you out there. You might not be...
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April 22, 2014  |  Discuss

The painful red couch song from McDonald’s

The random red couch commercial from McDonald’s is horrible. Specifically, the song about the random red couch and the Dollar Menu is one that’s excruciatingly painful to hear. If you’ve been spared from this commercial to date, here’s what you’re missing: Just awful. If you’re an advertiser thinking of trying to use a witty song in a commercial, don’t. There’s usually...
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April 20, 2014  |  Discuss
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Similar to Awful Announcing and their commentary on sports media, we'll offer up thoughts on advertisements that are noteworthy, high quality, and of course awful.
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