LATEST STORIES FROM SPORTS BUSINESS DIGEST

Clay Matthews is new “Mama’s Boy” for Campbell’s Soup

Campbell's Chunk Soup, the NFL's official Soup Sponsor, is back with another iteration of their "Mama's Boy" campaign. This year, the soup ads will not only feature Green Bay Packers linebacker Clay Matthews but three new sports-pub inspired soups; Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak. The Mama's Boy campaign, which...
Via Sports Business Digest
September 04, 2013  |  Discuss

COVERGIRL, NFL, debut ‘Fanicures’ for female fans

This year, the NFL is showing off its 'Girl Power'. The NFL's female fans have long been able to match their male counterparts when rooting for their favorite team; team hats, jerseys, coats...even mugs. But this year, the NFL and COVERGIRL are taking the female fan's 'Fandom' one step further...with the "Fanicure". The fanicures are 32 customized...
Via Sports Business Digest
September 04, 2013  |  Discuss

St. Louis Rams tap Wayin for social media boost

The St. Louis Rams are nothing, if not social. The Rams have partnered with Wayin, a Denver-based social engagement platform, to create a new three-pronged social media hub that will allow the team, their fans, and media to interact and share social content. The new social media hub will house various pieces of information including team updates, pictures and tweets, and player...
Via Sports Business Digest
September 03, 2013  |  Discuss

Yahoo! to be founding partner of 49ers stadium

The San Francisco 49ers have signed a deal with Yahoo! which will make Yahoo! the exclusive online sports content, social networking and photo sharing partner for both the team and the new Levi's Stadium. Financial details of the 10-year agreement were not disclosed. The agreement is set to begin in 2014 and run through the 2023 season. “The 49ers are thrilled to partner with...
Via Sports Business Digest
June 18, 2013  |  Discuss

Cristiano Ronaldo signs sponsorship deal with Herbalife

Cristiano Ronaldo has a new sponsor of his nutrition. The Real Madrid superstar has inked a deal with the global nutrition company Herbalife, with the company becoming his official nutrition sponsor. Under the deal, Herbalife will work with Ronaldo to develop and optimize his personal nutrition program by providing him with various product offerings. "I believe strongly in...
Via Sports Business Digest
June 08, 2013  |  Discuss

Penguins/Flyers outdoor game coming to Penn State?

NHL fans and hockey fans in general continue to remain fans of outdoor hockey, with outdoor games like the NHL's Winter Classic continuing to draw impressive ratings and fan support. The state of Pennsylvania may be looking to take the draw of outdoor hockey one step further, by creating an outdoor battle for the hockey supremacy in the state and that battle may take place at...
Via Sports Business Digest
June 07, 2013  |  Discuss

Nationals looking to break Spring Training stadium lease

The Washington Nationals are looking to break their Spring Training stadium lease, according to a report by Dave Berman of Florida Today. The Nats have officially asked Brevard County for their approval to break the team's lease to hold spring training games at Space Coast Stadium, in Viera, Florida.  While the team's current lease runs until 2017, the team may be looking...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

American Athletic Conference unveils new logo

The newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken.  The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools...
Via Sports Business Digest
May 30, 2013  |  Discuss

ACC schools average nearly $17M payout in 2011-12

Its not a bad time to be a member-school of the Atlantic Coast Conference.  From a revenue standpoint, anyway. The ACC's 12 schools brought in $203 million in revenue during the 2011-12 school year, according to ACC tax documents that were recently obtained by the News & Record. That equates to nearly $16.9 million in revenue per school.  A 38% jump from 2010-11's...
Via Sports Business Digest
May 28, 2013  |  Discuss

Twitter’s next big thing: Applying for jobs on Twitter?

Twitter may have just revolutionized the way applicants apply for jobs, and more importantly, sports jobs . On Wednesday, Twitter announced their newest innovation: The Lead Generation Card.  The purpose of the card is to provide an easy way for users to express an interest in a brand or product.  Customers using Twitter are easily able to share their contact information (i.e...
Via Sports Business Digest
May 24, 2013  |  Discuss

LA Sparks team with TWC for local television coverage

After 17 years in existence, the WNBA's Los Angeles Sparks have found a local television home.  Details of the team's deal with the Time Warner Cable SportsNet were released today, with the network agreeing to air 25 live games on both its TWC Sports Net channel and Time Warner Cable Deportes. The telecast season kicks off on May 26th, for the Sparks home opener against...
Via Sports Business Digest
May 23, 2013  |  Discuss

Wozniacki to unveil new Adidas shoe at French Open

Adidas brand endorser and current #10 ranked WTA player Caroline Wozniacki will be unveiling a new Adidas shoe for next week's French Open.  The Adidas by Stella McCartney Barricade Shoe follows the identically named apparel that was launched by Adidas earlier this spring. While Wozniacki will feature the shoe at the French Open, the official unveiling will occur at Wimbledon...
Via Sports Business Digest
May 23, 2013  |  Discuss

Roc Nation Sports signs Geno Smith

Jay-Z is continuing to make waves in the sports representation industry. His fledgling representation company has already signed Yankees second baseman Robinson Cano away from Scott Boras, purchased a Mercedes Benz for former Notre Dame (now Tulsa Shock) point guard Skylar Diggins and he's now signed the newest quarterback in New York; the Jets Geno Smith. Smith who was drafted...
Via Sports Business Digest
May 22, 2013  |  Discuss

D.C. United launches “Brand the Brew” contest

The MLS' D.C. United have a new team-branded beer at the ready.  They just need your help in giving it a name. The team has partnered with DC Brau -- a local craft beer company -- to create a limited edition beer and they've launched a "Brand the Brew" contest to give the brew a name.  Participants in the contest will have until May 29th to submit their entries...
Via Sports Business Digest
May 15, 2013  |  Discuss

Big Papi creates customized bats to support marathon victims

On April 15, the city of Boston was thrown into chaos after multiple bombs were exploded at the finish line of the Boston Marathon.  Five days later, Boston Red Sox star David Ortiz spoke to fans before a Red Sox game and uttered the now famous words, "This is our F-ing city." Ortiz, who has lived in Boston for nearly a decade, has chosen to move beyond the rousing speeches...
Via Sports Business Digest
May 15, 2013  |  Discuss

Celtics to offer paperless ticket solution for ’13-14

Beginning next season, being a Celtics season ticket holder becomes a little bit easier.  The C's are going paperless for the 2013-2014 NBA season. Season ticket holders will receive their tickets on a pre-loaded Celtics Parquet Pass, which will be mailed to ticket holders prior to the beginning of the season.  Instead of using a paper ticket, your Parquet Pass will be swiped...
Via Sports Business Digest
May 14, 2013  |  Discuss

Storm Stoppers offers $30K endorsement deal to Tebow

It has been days since a company last attempted to generate interest based off of former NY Jets quarterback, Tim Tebow. Fear not, the Storm Stoppers are here. Orlando-based Storm Stoppers, noted for being an alternative to plywood for hurricane window protection, has offered the polarizing quarterback a $30,000 dollar endorsement deal.  Under the deal, Tebow would receive $20...
Via Sports Business Digest
May 08, 2013  |  Discuss
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