The Players' Lawn at the All England Club was a forest of TV cameras, and in the middle was Roger Federer. Other players chatted to their national networks for a few minutes and drifted off. Federer, it seemed, was talking to everyone in three languages. And he did it for an hour.
That was in addition to the 35-minute press conference -- again multilingual -- that he had given just before. The man many experts call the greatest tennis player who ever lived is proving himself to be a champion spokesman for his sport, as well, and is setting a standard for media cooperation that future superstars are going to find difficult to emulate.
Federer answers every question seriously or with a touch of humor and does a very good job of appearing to enjoy it. On the Friday before Wimbledon, he was talking about what the whole business meant to him.
"I am dreaming of the title," he said as if he were some wide-eyed teenager. "There's no denying that. But, of course, I've played two quarterfi...