go to MSN.com
Found January 11, 2013 on NESN.com:

Via NESN:

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn’t stopped her from earning even more money in the always lucrative candy business.

Sharapova’s candy line, the aptly named “Sugarpova,” was released in August. She celebrated that release by playing beer pong with Jimmy Fallon, and her next celebration may need to include some champagne.

Bloomberg reports that the Sugarpova line has been wildly successful, despite investing little in advertising and despite a somewhat steep price tag on each bag of candy.

Bloomberg reports that the candy line is expected to sell 1 million bags in a year, with Sharapova earning up to $1.10 per bag, with the candy flying off the shelf at $5.99 per bag.

“We don’t really have a big budget for marketing and advertisement,” Sharapova said, according to Bloomberg. “So it’s pretty incredible that the awareness that it has so far is where it is.”

It’s a savvy business move tapping into the gummy candy market, which is apparently worth $28 billion per year.

More from NESN.com:
1 Comment:
THE BACKYARD
RELATED ARTICLES

Maria Sharapova Releases Sugarpova Down Under

Maria Sharapova is one of those rare athletes who transend her sport. Her personality, business sense, passion for fashion and, yes, good looks have helped make her one of the most recognisable names in sport today. Despite winning a career Grand Slam and having multiple business ventures, including a design gig with Colette Haan, Maria still felt she wanted to do something more...

Maria Sharapova made a buttload of money with Sugarpova

'Sugarpova' reportedly a big success

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn't stopped her from earning even more money in the always lucrative candy business. Sharapova's candy line, the aptly named "Sugarpova," was released in August. She celebrated that release by playing beer pong with Jimmy Fallon , and her next celebration...

Forget Serena, Sharapova more worried about Venus

With all the talk about Serena Williams extending her streak of Grand Slam titles to three - another Serena Slam in the making - Maria Sharapova has another Williams on her mind ahead of the Australian Open: Venus. While Serena and top-seeded and defending champion Victoria Azarenka feature in the top half of the draw, and could meet in the semifinals, No. 2 Sharapova would play...

Maria Sharapova’s love affair with David Koma

By Romi Cvitkovic “Who is David Koma?” you ask. If you are a tennis buff, he may be as foreign to you as the idea of Caroline Wozniacki winning a Slam. But fashion aficionados have known about this  25-year-old Georgian born London based fashion designer’s transcending style for a while now. Koma has only been around the fashion elite for a couple of years but he has surely...

Tennis players in press and on the Australian Open practice courts

Maria Sharapova in practice ahead of the Australian Open By James Crabtree January 12, 2013 — A busy day at Melbourne Park and the main draw hasn’t even started yet. The morning consisted of half the venue being taken over by a Kids Tennis Day extravaganza. Hordes of families took over the venue for half the day for a free event where kids of all ages partook in tennis activities...

Serena, Djokovic, Federer, Sharapova, Murray, Azarenka in Notes and Quotes From Saturday’s Pre-Australian Open News Conferences

  (January 12, 2013) A look at some of the questions and answers from the Saturday news conferences before the Australian Open begins. They include Novak Djokovic, Serena Williams, Victoria Azarenka, Roger Federer, Sam Stosur, Maria Sharapova and Andy Murray. Novak Djokovic Q.  What are your thoughts on the Australians, like Bernard Tomic? NOVAK DJOKOVIC:  I believe their chances...
RUMORS & GOSSIP

Joe Rogan: Ronda Rousey could beat Floyd Mayweather

There are things some people say that just make me question their intelligence. UFC’s Joe Rogan just became one of them after insisting UFC women’s champion Ronda Rousey could beat boxer Floyd Mayweather  in a UFC-style bout. While Rogan makes the point that Mayweather isn’t suited for Rousey’s ground game in the octagon, he completely ignores several factors. The first...
Via Sports-Kings
28 minutes ago  | 

Chris Johnson, Jets agree on two-year deal

The biggest name left on the NFL free agent market is now a member of the New York Jets. Former Titans RB Chris Johnson reached agreement with Jets on a two-year deal, per league sources. — Adam Schefter (@AdamSchefter) April 16, 2014 Johnson has hit the 1,000-yard marker in each season of his six-year career, rushing for 1,077 yards and six touchdowns in 2013. The once 2,000...
Via cover32 - Jets
1 hour ago  | 

Report: Pats among six teams showing interest in Michael Sam

The Baltimore Ravens, Atlanta Falcons, New England Patriots, Indianapolis Colts, Cleveland Browns and New York Jets are showing the most interest in Missouri edge rusher Michael Sam, according to Aaron Wilson of the Baltimore Sun. The projected third-day prospect put up stellar production in his senior season, racking up 11.5 sacks and 19 tackles for loss and was also named a first...
Via Gridiron Grit
4 hours ago  | 

Study: Average men's college basketball player worth $375K

Drexel University and the National Collegiate Players Association recently conducted a survey to determine how much a collegiate player would be worth in an open market. The survey was conducted as part of a larger question of if/when college players would be paid for their services. The results revealed that men’s college basketball players could be worth approximately $375,000...
Via Basketball Bicker
3 hours ago  | 

David Ortiz: I'll be at the Boston Marathon finish line this year

The one-year anniversary of the Boston Marathon bombing has not been short on retrospectives, with nearly every media outlet taking the time to reflect on one of the worst tragedies in the city’s history. David Ortiz — in many ways the face of Boston sports — chose to offer his own look back this week in a first-person essay for Sports Illustrated. “The bombing at the Boston Marathon...
Via NESN.com
3 hours ago  | 

Report: Giants to agree to terms with Josh Freeman

Mike Garafolo of Fox Sports reports that the Giants have agreed to terms with veteran QB Josh Freeman. Garafolo adds that the Giants believe Freeman got a “raw deal” from Minnesota last year. ESPN’s Adam Caplan reported that the Giants are expected to complete an agreement with Freeman over “the next day or so.” Freeman, 26, previously visited with the Bears before...
Via NFL Trade Rumors
5 hours ago  | 

Blake Griffin would support use of medical marijuana in NBA

credit: NY Daily News A few NBA players have been suspended this season for marijuana use, namely J.R. Smith and Larry Sanders. The use of marijuana has become a bit of a hot topic in the professional sports world as a medical alternative to pain killing pills, which tend to have dangerous side effects and are potentially addictive. The idea has caught a bit of wind in the NFL, a...
Via Pass The Pill
5 hours ago  | 

Chandler doesn’t want to ‘waste another season’ with Knicks

If the New York Knicks don’t plan to spend this offseason and are more concerned with 2015 free agency, center Tyson Chandler wants out. Chandler has one year left on his deal that will pay him $14 million.  He is set to becomes a free agent in 2015 when Knick president Phil Jackson will try to revamp the roster with a free agent class that could include LeBron James, Kevin Love...
Via Sports-Glory
7 hours ago  | 

Ultimate Warrior's wife releases touching statement

WWE.com just posted a heartfelt message from Ultimate Warrior’s wife, Dana Warrior. It reads: Dearest Warriors, It is with an absolutely broken heart I reach out to you. Since the passing of my husband, I have been fortunate enough to insulate my sweet girls and myself from the outside world. In this bubble we have grieved and continue to do so. For a week, I did not allow any...
Via Wrestling News Depot
6 hours ago  | 

Report: Video existed of Jameis Winston, accuser having sex

The New York Times goes over the multiple mistakes that Florida State and the police department made in handily the Jameis Winston sexual assault accusation. The two things that are the most disturbing is that a videotape existed that could have cleared things up immediately one way or another and another female had an incident with Jameis she needed counseling for. The police did...
Via BlackSportsOnline
7 hours ago  | 
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.