MANHATTAN BEACH, Calif. -- Maria Sharapova is trying to take a simple nickname and turn it into a global brand.
The tennis stars ambition has extended far beyond the courts and into the realm of business with the launch of her new candy line, Sugarpova. Its the first big business venture for Sharapova.
I really wanted to start something of my own, to start my own business, Sharapova said. When the name Sugarpova came about, I loved the energy of it. When we put it together with candy, I just felt like it was a great opportunity."Who needs stilettos when you can run barefoot!? This is what really happens post event... highheels sugarpova twitter.comMariaSharapova Maria Sharapova (@MariaSharapova) April 14, 2013
The line of gum and gummy candies debuted before the U.S. Open in 2012. It was only a soft launch and Sharapova tweaked some elements, designing the package and naming the candies before launching again. Sugarpova is carried in high-end boutiques, such as Tabula Rasa Es...