Originally posted on Philly Sports Live  |  Last updated 8/8/12

Olympic Athlete, Lolo Jones came into Tuesdays race expecting a medal, but unfortunately she only finished with tears. A few days ago, New York Times witer, Jeré Longman, staged an impassioned argument against Jones’s marketing of herself.

“Jones has received far greater publicity than any other American track and field athlete competing in the London Games,” Longman writes. “This was based not on achievement but on her exotic beauty and on a sad and cynical marketing campaign. Essentially, Jones has decided she will be whatever anyone wants her to be — vixen, virgin, victim — to draw attention to herself and the many products she endorses.”

Look take it as a complement that someone sees the work you are putting in to the marketing. Minus Michael Phelps, Lolo was the women people wanted to see victorious (and not just because she is a virgin). She had no problem posing for magazine covers and doing interviews to promote herself before the Olympics, so why even comment on the situation. Jones definitely let the media get to her in this race, and it shows when the Today Show brought her on the show.

After saying she was “crushed” by the result of the final, she broke down in tears during the interview when asked about “all she’s been dealing with

“I think it was crazy just because it was two days before I competed, and then the fact that it was from a U.S. media,” Jones told Savannah Guthrie before fighting back tears. “They should be supporting our U.S. Olympic athletes and instead they just ripped me to shreds. I just thought that that was crazy because I worked six days a week, every day, for four years for a 12-second race and the fact that they just tore me apart, which is heartbreaking.

“They didn’t even do their research, calling me the Anna Kournikova of track. I have the American record. I am the American record holder indoors, I have two world indoor titles. Just because I don’t boast about these things, I don’t think I should be ripped apart by media. I laid it out there, fought hard for my country and it’s just a shame that I have to deal with so much backlash when I’m already so brokenhearted as it is.”

The media is not always out there to make you look good. The good story is the one that draws controversy. If you let the media affect you, it will. So shut up, go train, and we will see you in RIO (hopefully with a Gold Medal).

MORE FROM YARDBARKER

RG3 says he turned down offers from Ravens, Cardinals

Scott Boras rips into Marlins

Malik McDowell arrest video shows him berating officers

McCarthy confirms Rodgers expected to start Sunday

Goodell plans to step down as commissioner at end of new deal

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Marcell Ozuna traded to Cardinals

Smith-Schuster wants Brown to pay his fine for Burfict hit

LeBron James can relate to Lonzo Ball

Angels GM ‘pleased’ with results of Shohei Ohtani’s physical

Abdul-Jabbar: NBA has surpassed NFL as league of future

Shaq’s Instagram challenge: Name better NBA duo than he and Kobe

The 'Is there anything Brown can't do for you?' quiz

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

Newcomers help Predators get back to 'Smashville' hockey

How Buddy Hield became the NBA's newest sniper

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

Matt Barnes and the looming end of the NBA's enforcers

25 players to watch in the pre-Christmas bowls

The naughty and nice athletes list for 2017

NFL free agent signings who have paid off the most in 2017

Six NBA coaches who could be on the hot seat

The best individual performance from every bowl all time

Track and Field News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

The 'Is there anything Brown can't do for you?' quiz

Newcomers help Predators get back to 'Smashville' hockey

How Buddy Hield became the NBA's newest sniper

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

25 players to watch in the pre-Christmas bowls

The 'Josh Gordon is back and the NFL will have to deal with it!' quiz

The best individual performance from every bowl all time

NFL Week 14 injury report

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker