Originally written on Wrestlechat.net  |  Last updated 10/30/14

Lance Storm recently talked about the booking of Brock Lesnar since his return to WWE on The LAW internet show. Here is what he had to say.

“I certainly would have had Brock win [at Extreme Rules], as most people seem to think was the better idea,” said Storm. “I just took exception to the people that thought that one loss killed Brock, and they’ve completely destroyed his heat, and what’s the point? There was a lot of people wanting to think that they had just completely ruined the whole potential of Brock Lesnar. So, I pitched an alternative booking strategy with, ‘Okay, he lost, it’s not the end of the world.’

“Comparing it to his UFC run, in that he was a big draw for UFC and he tapped out in 90 seconds in his first match, I’m a firm believer that one loss or one match doesn’t make or break anyone. It certainly can help, but it’s not the be-all and end-all. So I pitched an alternative booking strategy for Brock, which they’re obviously going a different way after watching Monday, but it’s an interesting read. I’ll be curious to see where they do go, because I really liked the approach that I had, although I’m curious that they seem to be sitting him for several months. I’m curious how many dates they have on Brock. Maybe there is something to fewer and far-between being good, but I would think if say you only had him for 15 dates, that you’d want 12 of those to be pay-per-view matches that could draw you money. It seems odd to have him on four or five TVs in a row and then skip several PPVs, but that’s just me I guess.

“I think it comes down to whether they have a good booking plan or not. Steve Austin and The Rock in the heyday were week-to-week characters, and it certainly didn’t hurt their drawing power. I think it comes down to if you know what you’re doing and have a really good plan, you can keep a guy important and special and have him on every show. I’m not even necessarily pitching that, but to me, with the price tag that’s with him, you would think you would want him drawing money on as many PPVs as possible. Having him do a TV appearance where he just signs a contract, as opposed to wrestling on a PPV, it’s an interesting decision as far as how you maximize his profits. If they don’t have a lot of great ideas to keep him fresh on TV, then perhaps sending him away for a month or so, and then bringing him back for SummerSlam, and then bringing him back for (Royal) Rumble, maybe that is the best approach. He’s really only drawing you money when he’s on PPV, so you would think you’d want him on a few of those to make up for that paycheck.”

 

 

Follow me on Twitter: www.twitter.com/therealjeffpeck

Download my wrestling podcast "The Still Real to Us Show" every Thursday at www.wheelhouseradio.com & www.wrestlechat.net

MORE FROM YARDBARKER

Dwyane Wade hopes Heat fans give LeBron a warm reception

Adam Silver: No NBA team is tanking

Penguins having three more players tested for mumps

Jay Cutler is not the answer for the Titans

Josh Smith released by Detroit Pistons in surprising move

13 amazing NFL stats from Week 16

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

JJ Watt's bloody face defines 2014 campaign

Dominic Raiola insists he didn't intentionally stomp opponent

Jets call themselves the best 3-12 team in NFL history

Cam Newton calls out 'classless' Panthers fans

Report: 49ers to part ways with Harbaugh after season finale

Brad Stevens shoots down rumors he's headed to Hoosiers

Don't mess with Seahawks punter Jon Ryan

Niners OT asked Manti Te'o about his fake girlfriend

Darren Sproles' wife Michel fires back at Eagles critics

Steve Smith expects 'couch quarterback' criticism

WATCH: Tennessee walk-on gets scholarship as bowl gift

Raiders player gives game check to young girl in need

Game of the week: Detroit Lions vs. Green Bay Packers

Yankees pay for education of slain officer's children

Breaking up the Brooklyn Nets

Brady: Edelman might be Pat's Most Dependable Player

Who can fight off the Golden State Warriors in the West?

NFL flexes Bengals-Steelers into 'Sunday Night Football' slot

WWE News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

An appreciation for Marshawn Lynch's crotch grab touchdown celebrations

D-Wade: Heat fans should cheer LeBron

Niners OT asked Te'o about fake girlfriend

Sproles' wife fires back at Eagles critics

Game of the week: Lions vs. Packers

'Manny' is the must-watch documentary about Manny Pacquiao

Breaking up the Brooklyn Nets

13 amazing NFL stats from Week 16

JJ Watt's bloody face defines 2014 campaign

Jets claim to be best 3-12 team ever

10 takeaways from NFL Week 16

Cam Newton calls out 'classless' Panthers fans

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.