BTS announced as new House Ambassadors for Louis Vuitton

By Megan Armstrong | Last updated 4/23/21

BTS are already music icons, so why not add fashion to the mix?

The world-beating K-pop septet was announced as Louis Vuitton's newest House Ambassadors on Friday:

#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. pic.twitter.com/WzRHWb3piB
— Louis Vuitton (@LouisVuitton) April 23, 2021

"I am looking forward to this wonderful partnership, which adds a modern chapter to the House, merging luxury and contemporary culture," Virgil Abloh, the Louis Vuitton men's artistic director and renowned Off-White CEO/designer said in a statement.

BTS Army had become suspicious earlier this week when Jungkook was spotted with purple hair on Abloh's Instagram story:

RM IN A BUCKET HAT JUNGKOOK PURPLE HAIR YOONGI AND TAEH MULLET BLACK HAIR JIMIN WITH CAP SEOKJIN BROWN MULLET HAIR HOBI BLONDE HAIR AAHHHHHHHHH pic.twitter.com/pTtjSRfdz3
— tinapay⁷✜ (@hartchujinie) April 23, 2021

BTS will be Louis Vuitton's new House Ambassadors!

Jungkook has now been spotted in Virgil Abloh's Instagram story. Virgil is the artistic director of menswear at LV.

This may be the return of Jungkook's purple hair... pic.twitter.com/WUchLpz54K
— Affinity Magazine (@TheAffinityMag) April 23, 2021

Louis Vuitton additionally shared individual shots of BTS members Jin, RM and Suga:

#LouisVuitton is pleased to welcome @bts_bighit member #RM as new House Ambassador. #BTS pic.twitter.com/4GtllSfkwH
— Louis Vuitton (@LouisVuitton) April 23, 2021

#LouisVuitton is pleased to welcome @bts_bighit member #Jin as new House Ambassador. #BTS pic.twitter.com/ap7Fd9KClk
— Louis Vuitton (@LouisVuitton) April 23, 2021

#LouisVuitton is pleased to welcome @bts_bighit member #SUGA as new House Ambassador. #BTS pic.twitter.com/0PnQOm1XgS
— Louis Vuitton (@LouisVuitton) April 23, 2021