The San Antonio Spurs’ “Pounding the Rock” culture is having a moment. In the recent 60 Minutes profile, Victor Wembanyama praised Gregg Popovich as “the greatest coach of all-time” and called the Spurs “a winner’s franchise.” The reasons for Wemby’s celebratory fist pump during the 2023 NBA Draft Lottery are rooted in the Spurs’ culture.