Eric Bischoff takes another shot at Tony Khan's booking for AEW

The notion that AEW doesn't produce storylines is a tired talking point that holds no weight. AEW has multiple hot stories on offer, from Jon Moxley turning heel on his former stablemate Bryan Danielson to the blood feud between Hangman Adam Page and Swerve Strickland. There are plenty of high-level storylines on offer.

Bischoff's comments often come across as bitter. He's not part of AEW, the first major American wrestling company that hasn't allowed him to have input. He has worked with WCW, WWE and TNA. You could argue about Ring of Honor, but that was never a mainstream offering, even in its heyday. 

Rather than lamenting the booking or questioning the company's storylines, Bischoff would be better served questioning the marketing. AEW's tickets are notoriously high priced. The company does a poor job of promoting the product on social media. And the way they promote shows feels somewhat outdated. It's also very clear a brand split would be ideal for the company to continue to grow. 

If there was a genuine area to criticize, it's in how AEW looks to grow vs. how growth is achieved in the modern era. Regardless of Bischoff's criticisms, AEW has firmly established itself as the second-largest wrestling company in the world. It can compete for the top free-agent talent and continue to build a rabid following. 

It's unlikely it will ever truly rival WWE in popularity, but at least now, there's a genuine alternative that allows wrestlers fair and equal pay while giving wrestling fans a different production style. Good booking or not, AEW is good for professional wrestling.