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Dave Meltzer and Garrett Gonzales discussed the latest in a potential WWE sale on Wrestling Observer Radio.

On Friday’s show, Meltzer and Gonzales talked about a Bloomberg article reporting that Vince McMahon is asking $9 billion for WWE. You can watch the clip below.

Meltzer said that it made sense that McMahon would ask for that much, as a report throwing out that number might cause the bidding to go up.

“If you think you can get 8, go public and say 9 to get the bidding up. Maybe that will work,” he said.

A deal for WWE is not in place currently, and the top contenders for a sale aren't currently known, though Bloomberg reported that Endeavor (the parent company of the UFC) and Saudi Arabia are both interested.

“What I know for sure is that there is no deal done. And I don’t know how many people are out there wanting it. If McMahon wants 9, he may get it from Saudi Arabia because if they really wanted it, it’s not too much for them,” he said.

Meltzer emphasizes towards the end of the clip that whoever WWE ends up getting sold to, things will be completely different for the company with new management in charge, comparing the situation to when UFC was sold to Endeavor in 2016.

“If WWE sells in six months, it’s going to be a very different company," he said. "I know what happened in 2016, and Endeavor changed so much [in the UFC]. You still have Dana promoting on the outside. But on the inside, completely, completely different. And no loyalty to the brand. People who were in WWE, if Endeavor gets it, I mean so many of those people who thought they were lifers are going to end up not being lifers. Nobody’s safe, pretty much.”

This article first appeared on F4WOnline.com and was syndicated with permission.

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