Found January 30, 2013 on Awful Announcing:
AOL's Sporting News syndicated an article today that was originally posted over at the Sports Business Journal covering Penn State's Division I hockey team and how they're drawing a ton of interest around the state of Pennsylvania. On the surface the story is a nice read, but when you examine the URL for the article at Sporting News things become a bit fuzzy.  The URL is: http://aol.sportingnews.com/nhl/story/2013-01-28/penn-state-hockey-terry-pegula-ice-arena-consol-energy-center-jerry-sandusky Wait, why is Jerry Sandusky's name included in the URL? Why the need to alter the URL when the original... http://www.sportsbusinessdaily.com/Journal/Issues/2013/01/28/Colleges/Penn-State-hockey.aspx ...has no mention of Sandusky? If you take the time to read the piece, you'll find that Sandusky is briefly - and I mean briefly - mentioned near the end of the article in the context that it's nice to see the hockey program excelling as the university attempts to recover from the scandal.  Most sites use the title of the article as their URL, as you see in the URL of this very post. The staff over at Sporting News subscribes to a different method, placing various keywords, or tags, for the URL. The belief is that by doing this your article will become more appealing to the various search engines, thus increasing your page views. Putting key search words in URL titles is nothing new, but including Jerry Sandusky in a random Penn State hockey article comes off as a blatant attempt to "cheat" the system. In this case, the article is in no way, shape, or form about Jerry Sandusky. It'd be interesting to hear about the editing practice over at the Sporting News and why Sandusky's name was included in the URL. If you're going to place tags in your URL, at least make sure they're somewhat accurate to the story. (H/T Onward State)
THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

Greene, Nittany Lions scripting storybook season

One of the tallest players on No. 7 Penn State's roster is one of the most soft-spoken members of the team. Six-foot-4 center Nikki Greene has taken her aggression out in the paint, scrambling for rebounds and maneuvering down low in the post. She's been the perfect complement for prolific shooting guard Maggie Lucas and playmaker Alex Bentley during the Lady Lions'...

Wisconsin Women upset No. 7 Penn State, 63-61, in dramatic fashion

It's safe to say this season hasn't been easy on the Wisconsin women's basketball team, but all of that changed a bit on Thursday night as the Badgers (10-11, 2-6 B1G) earned their biggest victory of the Bobbie Kelsey era, taking down No. 7 Penn State, 63-61 on the strength of a last second rebound and put back by Tiera Stephen and a career high 33 points from guard Morgan...

Penn State at Iowa Recap

Final: Penn State 67 – Iowa 76 Penn State is now 8-13 (0-9 in the Big Ten) after losing on the road tonight at 14-7 Iowa. This was a game full of mini-runs that would eventually be answered by bigger Iowa runs. Penn State started the game on fire, getting out to a 10-3 lead, then…

Wisconsin 63, No. 7 Penn St. 61

Morgan Paige scored a career-high 33 points to lead Wisconsin to a 63-61 upset over seventh-ranked Penn State on Thursday night. Tiera Stephens scored the game-winner on a putback with 5 seconds left to end the Nittany Lions' 12-game winning streak. Stephens scored five points and had 11 rebounds and Jacki Gulczynski added 16 for Wisconsin (10-11, 2-6 Big Ten). The victory...

Special Offer for Penn State Fans

Get a one-month subscription to FightOnState.com, receive a second month AND the 2013 Football Recruiting Yearbook free. Treat yourself or the Nittany Lion fans in your life to the best PSU site and community.

Chambers on Iowa Loss

Penn State Coach Pat Chambers met with the media Thursday after his team's 76-67 loss at Iowa. See what he had to say in this post-game video of his press conference.

Penn State at Iowa Preview

Penn State Nittany Lions (8-12, 0-8 in the Big Ten) at Iowa Hawkeyes (13-7, 2-5 in the Big Ten) When: Thursday, January 31st, at 8:00 PM Where: Carver-Hawkeye Arena, Iowa TV: ESPNU Penn State head coach Patrick Chambers is 0-12 in Big Ten road games so far in two seasons with Penn State, and will…

Good Counsel O-Lineman Hoping for Terps offer

Maryland, Pitt, and Penn State are in Madaras' Top 3.

Pancoast to Play it Safe at PSU

Two-way Pennsylvania high school standout is running on for the Nittany Lions, where he'll be a defensive back.

Lions Catch Another Garrity

The son of the wide receiver who made "The Catch" is running on to the Penn State football team. See what went into the younger Garrity's decision.

Hawks Dump PSU

Iowa picked up a much-needed win Thursday night against visiting Penn State. HI was in the house and has interviews, the game story and the box score right here.

Geiger Counting the Days

The run-on athlete from the Harrisburg area can't wait to get to Penn State to start chasing his dream. He believes he can make an early impact on special teams.
All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.