Originally posted on The Sports Bank  |  Last updated 3/28/14
The Illinois Fighting Illini will debut an updated brand identity at a special event on Wednesday, April 16, starting at 7 pm at the Krannert Center for Performing Arts on the UI campus. For those of you who didn’t go to business school, “brand identity” translates into logo, colors, trademark etc. Will there be a new logo? We’ll probably have to wait until the 16th to find out. Illinois Fighting Illini student-athletes employees from football, men’s basketball, women’s basketball, volleyball, soccer and baseball will model several of the new uniforms. So what will the new look for the Illinois Fighting Illini be? Well, don’t expect Chief Illiniwek to come back, nor his likeness. So if you’re in that contingent of the Illinois Fighting Illini fanbase, don’t get your hopes up. Pick your bone with the NCAA. The Nike brand identity event will be streamed live beginning at 7 pm at FightingIllini.com. The official new identity and accompanying marks will be active April 17. Illini basketball Coach John Groce, Illini football coach Tim Beckman and Illinois Fighting Illini Athletic Director Mike Thomas will meet the media and the public in regards to this event the next day, April 17th at NikeTown Chicago (669 N Michigan Ave) Paul M. Banks owns The Sports Bank.net, an affiliate of Fox Sports. An MBA and Fulbright scholar, he’s also a frequent commentator on national talk radio. The former NBC Chicago and Washington Times contributor has also been featured on the History Channel. President Obama follows him on Twitter (@paulmbanks) Follow paulmbanks The post Illinois Fighting Illini debuting new uniforms, possible new logo? appeared first on The Sports Bank.Net.
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