Originally written on StraitPinkie.com  |  Last updated 3/18/13
In recent years, Forbes.com has run a study that has found, what is the most valuable college basketball program in the nation?  Ever, since the Yum! Center opened, the Louisville Cardinals have  accelerated to the top of the list and it is no different this year.  The Cards beat out the second closest money making program, the Kansas Jayhwaks, in current value by approximately $5.6 million. The Cards current value is $38.5 million while their actual basketball team income brings in approximately $24.6 million. And off all this money being made, it is a 7% increase over what was being made as of this time last year. With the great product that the Cards are bringing to the floor everynight it is no wonder that the program is bringing in so much money.  I think this is one of the reasons that many of the universities biggest supporters do not want an NBA team coming into town.  With no other athletics in the commonwealth of Kentucky, all that the people in the state have is college athletics.  Kentucky comes in fourth on the list. Here are excerpts from the Forbes.com article : The Louisville mens basketball program is once again Forbes.com‘s most valuable program in the country. The Cardinal program is now worth $38.5 million, up from $36.1 million last year. Forbes Magazine’s  ranking of college basketball’s most valuable teams utilizes a weighted methodology with three components. They are, in order of weight, basketball revenue spent on athlete scholarships and other academic programming, profit kept by the athletic department to support athletic endeavors and conference revenue generated via NCAA tournament play. Valuations are based on revenues and expenses from the 2011-12 season.   Louisville’s KFC Yum! Center, a state-of-the-art arena opened in 2010, helped the team rake in a staggering $20.4 million in contributions last year. That income was largely responsible for making the Cardinals the most profitable team in college basketball. In fact, Louisville’s $24.6 million in team profit was larger than all but four other teams’ total revenue last year.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Teammate: Victor Cruz looks faster now than ever before

Donald Trump rips Boston mayor over failed Olympic bid

Power struggles becoming the norm for successful franchises

Report: Tom Brady destroyed phone, suspension to be upheld

J.J. Watt calls training camp 'the greatest'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Hibbert asked agent to find him a coach who played in NBA

Irsay, Goodell haven't spoken about Deflategate since January

Arizona Cardinals make Jen Welter first female NFL coach

Larry Bird: Michael Jordan would kill me in 1-on-1 now

Junior Seau family says Hall of Fame went back on its word

Kobe will probably see time at power forward next year

‘Mystery pooper’ torments golf course by defecating in holes

Gyllenhaal’s parents made him turn down ‘Mighty Ducks’ role

Eli, Romo channel Rob Lowe in new DirecTV commercials

Troy Tulowitzki, the Blue Jays, and upgrading strengths

Nick Saban has incredible advice for his players on chasing girls

Nik Stauskas trolls Thad Matta

Will Smith fires back at former teammate Junior Galette

Sammy Watkins: It's a "problem" if Bills don't win AFC East

The most important quarterback in the game?

Boston Mayor Walsh refusing to sign Olympic host contract

Chris Johnson accused of smashing up Rolls-Royce rental

Astros’ playoff push prompts rescheduling of Taylor Swift

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Cardinals hire first female NFL coach

Larry Bird: Michael Jordan would kill me in 1-on-1 now

Seau family: HOF broke their word

Kobe to see time at power forward next year

Mike Pettine not ruling out Manziel

Galette appears to unload on Payton

Dez Bryant in 'financial distress' before signing new deal

Top 10 CFB coaches on the hot seat

Was Popovich close to retiring last year?

Kyle Busch continues historic run with Brickyard win

WATCH: Mike Trout HR lands in 'Trout Net'

With Cueto dealt, what's the market for other pitchers?

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker