Originally written on Race Review Online  |  Last updated 11/18/14

CHARLOTTE, NC - MAY 11: Richard Petty speaks to the crowd during the NASCAR Hall of Fame Grand Opening at the NASCAR Hall of Fame on May 11, 2010 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images for NASCAR Hall of Fame)

 

Richard Petty Motorsports received some welcome news on the sponsor front on Saturday, as Farmland Foods announced a partnership with the legendary NASCAR team. Farmland will appear on the iconic No. 43 Ford Fusion driven by Aric Almirola as the primary sponsor in four NASCAR Sprint Cup Series events in Chicago, Kansas, Texas and Phoenix.

“Farmland is proud to partner with ‘The King’ and NASCAR’s first family,” said George Richter, President and Chief Operating Officer of Smithfield Foods Pork Group. “Richard Petty Motorsports is an ideal team to help raise awareness of the good work our company is doing.”

Through the partnership, Farmland will bring greater awareness to hunger relief efforts in its hometown of Kansas City. As part of Farmland’s “Bacon a Difference” initiative, Farmland will feature Harvesters—The Community Food Network on the famous No. 43 Ford, unveiled today, for the NASCAR Sprint Cup Series race at the Kansas Speedway in October.

“Farmland is privileged to showcase our partnership with Harvesters in the fight against hunger when the need for nourishment among Kansas City area residents is at an all-time high,” said Mike Brown, President and Chief Operating Officer of Farmland.

During the “Bacon A Difference” promotion, which runs from Memorial Day weekend through Labor Day weekend (May 26—September 3), Farmland will donate 4.3 cents to Harvesters for each bacon product sold at participating grocery stores in Kansas City. When the No. 43 Ford featuring Farmland and Harvesters returns to the Kansas Speedway for the Sprint Cup Series event in October, Farmland will present Harvesters with a check for no less than $43,000.

“Farmland is just the kind of company we like to call our partner,” indicated Richard Petty, NASCAR legend and co-owner of Richard Petty Motorsports. “We’re excited to have Farmland and Harvesters on the No. 43 Ford at the Kansas Speedway this fall. That’s a victory in itself.”

Farmland’s focus on hunger relief includes a long-standing partnership with Harvesters. In 2011, Farmland donated 1.3 million servings of protein to Harvesters, exceeding Farmland’s goal to provide at least 1 million meals annually to people in need.

“The donations we receive from Farmland through the ‘Bacon A Difference’ partnership will put much needed food on the table for Kansas Citians at a time when one in four children in Missouri and one in five kids in Kansas are at risk of being hungry,” said Harvesters President and Chief Executive Officer Karen Haren. “We’re honored to be the recipient of Farmland’s generous donation and are thrilled to see the No. 43 Ford spread the word about this important cause on the track this fall.”

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Eagles players don't share McCoy's views on Chip Kelly

Bryant attends Cowboys OTAs despite not signing contract

Are Dwyane Wade and the Heat headed for a split?

Good news for the effort to bring an NHL team to Vegas

Adrian Peterson goes on social media rant regarding contract

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: John Wall, friends kicked off plane in Las Vegas

Broncos OT Ryan Clady suffers torn ACL in practice

Report: Buffalo Sabres to hire Dan Bylsma as head coach

Marc Trestman will make Joe Flacco a Pro Bowler

Could Tyrod Taylor be the Buffalo Bills’ savior?

Chicago Bulls fire Tom Thibodeau after five seasons

Is Sam Bradford not close to full health?

Five NFL players who paid dearly to obtain jersey numbers

Dee Gordon thought Marlins’ manager hire was a joke

Which MLB teams are most changed since Opening Day?

Seattle Mariners: Back to .500

JJ Watt doesn't care for chance to be on 'Hard Knocks'

McElwain compliments Muschamp culture at UF, previous staff 'snakebit'

Montreal mayor to meet Manfred in hopes of getting a franchise back

Five things we'd like to see on 'Hard Knocks' with the Texans

Chipper Jones challenged military veteran to fight

President Obama answers NBA questions on Twitter

'Entourage' creator rips Eli Manning for ditching movie

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Is Sam Bradford not close to full health?

Are Dwyane Wade and the Heat headed for a split?

Good news for the effort to bring an NHL team to Vegas

JJ Watt doesn't care for chance to be on 'Hard Knocks'

Ryan Clady suffers torn ACL

'Entourage' creator rips Eli Manning

Brandon Marshall, Geno Smith are roommates

The Cavaliers are top (under)dogs

Bryce Harper on his breakout

WATCH: Jon Lester sets MLB hitless record

Six moves that made the Warriors NBA title contenders

USA Soccer, CONCACAF losers in FIFA’s ‘World Cup of fraud’

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.