Originally written on Race Review Online  |  Last updated 11/19/14

CHARLOTTE, NC - MAY 23: Hall of Fame inductee Richard Petty speaks during the 2010 NASCAR Hall of Fame Induction Ceremony at the Charlotte Convention Center on May 23, 2010 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)

 

Richard Petty Motorsports has slapped another patch onto its sponsorship package for Aric Almirola and the No. 43 Ford.

This weekend, the team plans to mow down the competition at Darlington Raceway with a new partner: Gravely Professional Mowers.  The maker of commercial lawn and garden equipment will see its bright red paint scheme on the team’s Sprint Cup Series car for one of NASCAR’s most historic races – Saturday night’s Bojangles’ Southern 500.

The NASCAR partnership is the first for Gravely, which has been a power equipment workhorse since 1916. Gravely is part of Ariens Company, a fourth-generation, family-owned company based in Brillion, Wis., and sells a complete line of professional mowers and outdoor power equipment, including the legendary Sno-Thro®, through  a national dealer network.

The company’s partnership with Richard Petty Motorsports will also include endorsements of Gravely products by team owner and racing legend Richard “The King” Petty in sales displays and advertisements.

“We love working with companies like Gravely,” said Petty.  “The company started small but grew through a belief in ingenuity, family values and pride in American craftsmanship.  Now it’s a big company with top-of-the-line products that help the working man do his job.  That’s what this sport’s all about and the kind of people that come to the races every week.”

The Southern 500 is a legendary race on the Sprint Cup schedule, dating back to 1950 when it was first run as NASCAR’s only 500-mile race.  Petty himself won the event in the famed No. 43 in 1967.  Almirola hopes to follow suit.

“What a great moment that would be, to earn my first Sprint Cup win with Gravely in one of the most historic races in the sport,” Almirola said.  “That red paint scheme is going to look great under the lights on Saturday night and it would look even better in Victory Lane.”

The Darlington race will air May 12 at 6:30 p.m. (ET) on FOX.

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