Originally posted on NorthWest Sports Beat  |  Last updated 3/6/13
A New Way When one thinks about a university in Oregon changing its uniforms and brand in any way, one often immediately thinks about the Oregon Ducks–and nobody would blame them for doing so. Ever since Nike and the University of Oregon formed a much closer bond a few decades ago, the Ducks have been at the forefront of athletic and brand innovation. From new athletic venues to uniforms to academic centers, Oregon’s connection with Nike has paid huge dividends in making them one of the most talked about athletic departments in the nation. Oregon State’s new logo. (Eugenedailynews.com) And yet, the Oregon Ducks were not the team that received the latest makeover in college sports. No, that right was reserved for another team in the state of Oregon–the Oregon State Beavers. If you don’t really know much about the history of Oregon State, you’d be surprised at their latest move. More of a traditional university that doesn’t embrace change much, the rebranding by the Beavers likely sho...
MORE FROM YARDBARKER

Top takeaways from Sunday’s Week 3 NFL action

Odell Beckham pretends to pee like a dog after scoring TD

Jerry Jones explains why he opposes national anthem protests

Bears cornerback pulls a Leon Lett after blocked field goal

Jadeveon Clowney does the Gronk spike after defensive touchdown

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

LeGarrette Blount tramples Giants defenders on first-down run

WATCH: Whitney Mercilus sacks Tom Brady, Jadeveon Clowney recovers for TD

Aldon Smith reaches plea deal in DUI case, avoids jail time

WATCH: Duke Johnson scores on brilliant 19-yard run

He's back! Jamaal Charles scores first Broncos TD

LeSean McCoy stretched during national anthem

Getaway Day: Closing time on 2017 regular season

Sports & Politics Intersect: Mayor Garcetti rolls back the NFL red carpet

The 'Greatest Show temporarily not on turf' quiz

Separating MLS playoff contenders from pretenders

WNBA Finals preview: Lynx look for revenge against Sparks

The 'Chris Sale joins an elite club' quiz

Three Up, Three Down: The home runs just keep on coming

Building on the NFL's positive changes beyond 2017

NFL Week 3 predictions

The 'MLB is as powerful as ever' quiz

After a decade in the WNBA, MVP Sylvia Fowles is ready for the spotlight

College football 2017 Week 4 predictions

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

Getaway Day: Closing time on 2017 regular season

Sports & Politics Intersect: Mayor Garcetti rolls back the NFL red carpet

The 'Greatest Show temporarily not on turf' quiz

Separating MLS playoff contenders from pretenders

WNBA Finals preview: Lynx look for revenge against Sparks

Three Up, Three Down: The home runs just keep on coming

The 'Chris Sale joins an elite club' quiz

Building on the NFL's positive changes beyond 2017

NFL Week 3 predictions

After a decade in the WNBA, MVP Sylvia Fowles is ready for the spotlight

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker