Originally written on Bush League Chronicle  |  Last updated 1/10/13
Hey, remember last week when it was reported that the Lingerie Football League was making some "re-branding" changes? Well, on Thursday, those changes were officially announced. Basically, the league is changing its name to the Legends Football League. Oh, and they are also doing away with lingerie in exchange for slightly-less revealing "performance wear".Here's a snippet of the press release:“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.LFL Re-Brand announcement also includes:– Performance wear replaces all lingerie aspects of uniform– New design of logos removing any sexy female figures– Redesign of shoulder pads to increase protection– Brand tag line shifts from ‘True Fantasy Football’ to ‘Women of the Gridiron’Obviously, the league is taking a bit of a risk here. How will the decision go over with their existing fans? And will the decision lead to more growth and popularity? We shall see.Twelve United States teams are set to begin league play in April, with expansion to Europe and Australia planned beginning in 2014. A four-team Canadian Lingerie Football League season just concluded last month.Via Off the Bench.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Anthony Davis wants gold medal more than NBA MVP

Report: Ronda Rousey’s last fight topped 900,000 PPV buys

Rose issues statement denying sexual assault allegations

Giants’ rookie Tomlinson blasts a grand slam for first MLB home run

Coughlin treats training camp-weary Giants to ‘spa day’

Wilson: Comments about miracle water ‘perceived wrong’

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Ryan Mallett missed Texans practice after oversleeping

Report: Barry Bonds loses collusion case

Martavis Bryant reportedly failed multiple marijuana tests

Mortensen: Krafts called me to apologize amid Deflategate drama

Packers smart to sit Aaron Rodgers for rest of preseason

Is Rich Paul steering Tristan Thompson towards Toronto?

Melvin Upton Jr. channels Willie Mays with catch

John Elway talks up Colin Kaepernick: ‘I’ve always liked Colin’

Enrique Hernandez falls down trying to hit Aroldis Chapman pitch

How the Chicago Cubs are swinging

WATCH: McElwain surprises six players with scholarships

LeBron James gives shout out to writer recovering from surgery

Frank Gore calls Andrew Luck ‘football God’

Eddie Royal joins the list of injured Bears receivers

Terry Stotts, Damian Lillard and the shapeless Trail Blazers

Jim Harbaugh thought phone call from Michael Jordan was a prank

The Buffalo Sabres have a 96% season ticket renewal rate

Karl-Anthony Towns is perfect for today's NBA

Serena’s grand slam bid prompts sell out of women’s US Open final

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

How the Chicago Cubs are swinging

Report: Barry Bonds loses collusion case

Packers smart to sit Rodgers for rest of preseason

Towns is perfect for today's NBA

The Opening Drive: Utah alum Jordan Gross is fed up with the HarBros

Five greatest NBAers without a ring

Exactly how bad is the NL East?

Five potential college football Week 1 shockers

Top 10 storylines for Week 3 of the NFL preseason

Wilson’s ‘Recovery Water’ plug sends the wrong message

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker