Originally posted on FOX Sports  |  Last updated 6/15/12
Is NASCAR's favorite Go Daddy girl Danica Patrick preparing a transformation? Go Daddy announced a new marketing strategy after enlisting Deutsch Inc., New York. "We are teaming up with Deutsch because we think the team there 'gets us' and can help take Go Daddy to the next level," Go Daddy Chief Marketing Officer Barb Rechterman said in a release Wednesday. "They understand our story, and we think working with Deutsch is going to be an important step in Go Daddy's brand evolution." The news comes nearly a year after Go Daddy Group founder Bob Parsons sold majority interest in his company to KKR and Co., Silver Lake Partners and Crossover Technology Ventures. It's also been a year since Patrick announced her move to NASCAR full time from IndyCar. For those that weren't familiar with Patrick's racing prowess before her association with Go Daddy in 2006, certainly the web-hosting provider and domain-name registrar's Super Bowl commercials offered exposure for the then-24-year-old ...
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