Originally written on Los That Sports Blog  |  Last updated 10/22/14

Via Los That Sports Blog:

The Auburn Tigers finished their 2012 season with a 49-0 defeat to Alabama on Saturday in the Iron Bowl. The Crimson Tide recorded their second highest point total in the rivalry’s history. Alabama scored seven touchdowns. Auburn had seven first downs. The Tigers crossed midfield just twice.

The loss dropped Auburn to 3-9 on the season and they were winless (0-8) in conference play. Head coach Gene Chizik was fired.

The weekend wasn’t particularly good for those supporting the blue/orange half of one of college football’s more well known rivalries, unless you made a purchase from Alabama jeweler Jeff Dennis. He ran a promotion to refund the sale price of purchases made from November 16-23 if either Alabama or Auburn were shutout.

“There were some tense moments in my house in the 3rd and 4th quarter and I was probably the only home that was a little concerned but it’s all good I’m insured so we’re having fun,” said Dennis.

Dennis says that Lloyd’s underwriters will be on the hook for about$50,000, though it will take a few days to total everything up. One customer will get around$7,000, Dennis said, and 300 or so customers in all will get their money back. “We’re going to have a big refund party soon,” he said.

Jeff Dennis gets some extra advertising and an always welcomed bump in business while anyone who bought something from him who happens to be an Auburn fan will receive some consolation for a bitter loss and tough season. There’s always a silver lining.

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