Originally posted on Bush League Chronicle  |  Last updated 11/20/13

The University of Alabama doesn't play around when it comes to its trademark.No, not even when a local bakery, who are huge supporters of the Crimson Tide, decides to create elephant-shaped cookies with a script "A" on them. Seriously? Yeah, seriously.From The Big Lead:Mary’s Cake and Pastries received a cease and desist letter, and a request for documentation of how many $1.75 cookies had been sold so Alabama and CLC could collect damages.Wait, what?The modest bakery wasn't the only party Alabama and the Collegiate Licensing Company went after, though. They also spent more than $1.4 million on a failed lawsuit against artist Daniel Moore for depicting the Alabama uniform in artwork. Oh, and the school is also trying to assert control over the houndstooth patter, because legendary coach Bear Bryant used to wear it.The school has since apologized after the news became public. It's probably too little and too late at this point because the damage has already been done.

Ios_download En_app_rgb_wo_45

Quinn: White’s role in offense not quite a ‘point of emphasis’

Odell Beckham Jr.: Prima donna nickname 'doesn't bother me'

Curtis Granderson downplays Matt Harvey’s tardiness

LeBron on Cavs: I will lead this team, but I don’t have to carry it

Jim Tomsula: ‘I want a confident’ Colin Kaepernick

Bill Belichick: Brandon Weeden 'can make all the throws'


Chip Kelly: Eagles coaching staff to blame for slow start

Tom Brady: I don't care about Greg Hardy's personal feelings

Report: Odell Beckham Jr. fined for punching Bills safety

Tannehill admits to beefing with practice squad players

Arian Foster to have increased workload against Colts

Rob Gronkowski will go off if Sean Lee can’t play

Crimson Tide News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

NFL through Week 4: What do we know?

NFL extends international series through 2025

5 players who can win the NHL MVP this season

Warriors take next step in effort to build San Francisco arena

Greg Hardy: Ready to come out ‘guns blazing’ post-suspension

Report: CC Sabathia already at Connecticut rehab facility

NHL hockey is back and that’s awesome

Jake Arrieta's sweet ... sinker?

10 matchups to watch during NFL Week 5

Top 10 storylines for Week 6 of the college football season

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker