Originally written on Bush League Chronicle  |  Last updated 11/20/13

The University of Alabama doesn't play around when it comes to its trademark.No, not even when a local bakery, who are huge supporters of the Crimson Tide, decides to create elephant-shaped cookies with a script "A" on them. Seriously? Yeah, seriously.From The Big Lead:Mary’s Cake and Pastries received a cease and desist letter, and a request for documentation of how many $1.75 cookies had been sold so Alabama and CLC could collect damages.Wait, what?The modest bakery wasn't the only party Alabama and the Collegiate Licensing Company went after, though. They also spent more than $1.4 million on a failed lawsuit against artist Daniel Moore for depicting the Alabama uniform in artwork. Oh, and the school is also trying to assert control over the houndstooth patter, because legendary coach Bear Bryant used to wear it.The school has since apologized after the news became public. It's probably too little and too late at this point because the damage has already been done.

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