Everybody wants to talk about Baylor, and for good reason.
The hype is well-deserved for the first team since 1930 to score 70 points in three consecutive games. Bryce Petty and Lache Seastrunk have played sparingly in the second halves of four games this season and just 17 of the Bears' 282 points have come in the fourth quarter.
Conversely, the Bears have blitzed opponents with at least 28 points in the first quarter of every game this year.
"We're going to take the first snap, run into the locker room and stay there until halftime," said Kansas State coach Bill Snyder, whose team hosts Baylor on Saturday.
After jumping to a 56-14 halftime lead and obliterating West Virginia 73-42, the Bears made a clear case for themselves as the Big 12's best team.
"I've never seen a team establish the line of scrimmage like they did," Mountaineers coach Dana Holgorsen said. "We've been pretty proud of how we have been playing defense for the last five games, but you can't play defense when the line of scrimmage is five yards backwards every single time they play."
Baylor didn't punt in the win over West Virginia and its seven punts in four games are 11 fewer than any team in the Big 12.
Petty's 10 touchdown passes have averaged 52.3 yards and the Bears have nine plays longer than 60 yards this season. The rest of the Big 12 combined has 13.
The Bears have been good for a complimentary punchline or two all season, and Snyder was full of them on Monday morning.
Asked about the biggest challenge about facing Baylor, Snyder replied, "Keeping 'em from scoring 100 points, I guess."
The Bears have impressed anyone who's stopped and watched so far this season, but that was the case two years ago when Baylor made its first road trip of the season to K-State, too.
At 3-0, Robert Griffin III and the Bears lost that game, 36-35. It's signified a troubling trend in recent years under Art Briles. Saturday will be an opportunity for Baylor to take another step and prove those issues are behind them.
Since beating a 5-7 Texas team in Austin back on Oct. 30, 2010, the Bears haven't won a conference road game in regulation. Baylor is just 1-8 in its last nine Big 12 road games, and the only win came against 2-10 Kansas in 2011.
Baylor trailed that game 24-3 entering the fourth quarter before Griffin mounted a miraculous comeback and won the game in overtime.
There are lots of fun numbers being tossed around trumpeting Baylor's successes on what could be a record-breaking offense. Did you know the Bears would still be third nationally in scoring if you erased all of their second-half points? Or that they need to average just over 48 points per game (more than 20 points below their current pace at 70.3 points) to surpass the all-time, single-scoring record Oklahoma set with 716 points back in 2008?
"They're far ahead of everybody else," Oklahoma State coach Mike Gundy said. "They're a team that we're all going to have to deal with on offense."
The numbers Baylor has put up on the road in Big 12 play are less fun, but just as important on the road to a possible Big 12 title.
The Bears are 20-3 at home since the 2010 season began, and those three losses are tied for the fewest of any team in the Big 12.
Futility on the road is the biggest reason Baylor hasn't gotten over the hump and proven itself as a serious contender for a Big 12 title over that span. Kansas State was 4-1 in Big 12 road games on the way to the title in 2012, including a win over co-champion Oklahoma. In 2011, league champion Oklahoma State was 3-1 on the road in Big 12 play.
Offense hasn't been the issue for the Bears. The true test is for a defense that gave up an average of 48.8 points a game in those nine games on the road against conference opponents.
Later road tests against TCU and Oklahoma State await, but earning a second win in 10 games on the road in Big 12 playespecially if it does so in definitive fashionwould be a major step toward proving that 2013 is the year Baylor can win the first Big 12 title in school history.