It's not as if Saturday night's Wisconsin-Nebraska game needs more buildup.
After all, it's the Big Ten opener, the 22nd-ranked Cornhuskers (3-1) are looking to pay back the two-time defending champion Badgers (3-1) for the beat-down they got last year, and both teams will wear alternate uniforms for the first time.
A little more spice was added to the budding rivalry when Wisconsin defensive end David Gilbert offered up some game-week trash talk.
Gilbert told a Madison, Wis., reporter that Nebraska quarterback Taylor Martinez is a ''soft kid'' and that he didn't believe Martinez was any better a passer than the one who threw three game-turning interceptions last year.
''A lot of emotions are going to be in the game,'' Nebraska safety P.J. Smith said, ''but we need to channel that and settle it down and just go out there and do the things we're supposed to do.''
Both teams have plenty to prove.