Originally posted on Awful Advertisements  |  Last updated 1/11/13
In the Outback Bowl on New Years Day, South Carolina defensive end Jadeveon Clowney obliterated Michigan running back Vincent Smith on a tackle, forcing Smith to fumble the ball and sending his helmet flying about 10 yards down the field. It was one of the best hits of the football season, and has turned Clowney into a household name. This week in the Free Times of Columbia, South Carolina (where the University of South Carolina is located), a bar named Uncle Louie's sponsored the above ad, with Smith's helmet marked as missing. The phone number used as contact information on the ad is the main contact number for Michigan Stadium, where the Wolverines play their home games. This ad is pretty brilliant in that it's really not advertising anything, aside from a sense of pride in the local school. You need to look hard to see the sponsor of the ad, and just looking at the ad gives you no inclination as to what type of business they are. This ad has turned viral online quickly, and now, *everyone* knows who sponsored the ad and what exactly they're about. Not bad for an ad in a newspaper that likely didn't cost an arm and a leg to print. So many newspaper ads get overlooked and skimmed over daily, and for something like this to go viral as quick as it has speaks to the effectiveness of the ad. It's also not offensive or in bad taste, considering Clowney's hit (for as brutal as it was) was 100% clean and by the book. If Clowney had grabbed Smith's facemask and ripped his helmet off, or speared him with his own helmet, there would be a case for this being in bad taste. But considering the circumstances of the hit, it's just an effective, memorable ad that will make Gamecocks fans smile whenever they see it. [Detroit Free Press]
MORE FROM YARDBARKER

Colin Kaepernick wants to buy the Carolina Panthers

John Skipper resigns from ESPN over substance addiction

Seahawks likely to move on from ‘Legion of Boom’ after season

Jackson admits Kizer could be benched before end of season

Jerry Richardson selling Carolina Panthers amid investigation

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Roy Williams honored late Pat Summitt during game at Tennessee

Burfict responds to Smith-Schuster's TD celebration

Antonio Brown taken to hospital for further evaluation

Captain Munnerlyn calls benching ‘slap in the face’

Twitter reacts to Thomas Davis' dirty hit on Davante Adams

Randall Cobb splits defenders with sick move on catch-and-run TD

24 quintessential moments of Kobe Bryant's career

Top takeaways from NFL Week 15

Sports & Politics Intersect: Mr. Jones goes to Washington

Chargers are the AFC team no one wants to play in January

With Ezekiel Elliott returning, can the Cowboys realistically make the playoffs?

Studs and duds so far in NBA season

Making sense of MLB's buyers, sellers heading into 2018

The 'It's the most wonderful bowl of the year' quiz

NHL Weekender: Bolts keep striking, Preds on the hunt

Donald Trump's quotes vs. the sports world in 2017

Five MLB teams that should trade for Manny Machado

NFL puts safety entirely on players, again

Gamecocks News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

Sports & Politics Intersect: Mr. Jones goes to Washington

NHL Weekender: Bolts keep striking, Preds on the hunt

The 'It's the most wonderful bowl of the year' quiz

Donald Trump's quotes vs. the sports world in 2017

Chargers are the AFC team no one wants to play in January

The 'It's always chilly in Indiana' quiz

NFL puts safety entirely on players, again

Most important player on every team in each bowl matchup

NFL Week 15 Predictions

NBA Referee Hotline Bling: Boogie, Z-Bo reach out and punch someone

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker