Originally written on Larry Brown Sports  |  Last updated 11/15/14
Jim Mora has already successfully turned around the UCLA football program in only one year on the job. Now he’s looking to improve the fan support for the team. He’s even willing to pay out of his own pocket to improve fan support. Mora tweeted on Wednesday to promote the team’s Saturday spring football game at the Rose Bowl: 5 pm Sat @ RB-FREE buses from Ucla for students, FREE admission for all, Football, Fun, Band, Spirit Squad, Contests, Autographs, Fireworks — Jim Mora (@UCLACoachMora) April 25, 2013 He did a darn good job making it seem like a fun event. One thing you’ll notice is that he said the buses from UCLA to the Rose Bowl were free for students. Athletic department staff member Josh Rebholz said Mora was paying for the buses on his own. One thing many people do not realize when they knock UCLA for the sometimes poor attendance at football games is that it’s inconvenient for students to attend the games. UCLA plays home games at the Rose Bowl in Pasadena, which is over 25 miles and at least 35 minutes away from campus. On a game day, that’s at least an hour drive. Many students do not have cars on campus, so it just isn’t that easy to get to games and events at the Rose Bowl. Every action that can get fans to the Rose Bowl helps, even if it means Mora paying out of his pocket. Helmet smack to Bruins Nation
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