Found June 18, 2012 on Larry Brown Sports:
Much like the way letter burning has become in vogue for recruits who want to affirm their commitment to a school, billboard wars are the new way for schools to assert their dominance off the field. NC State is the latest school to engage in this new form of trash talk. They’ve purchased billboards throughout North Carolina to declare that the state is “Our State.” The program is clearly trying to boast about its five straight wins over in-state rival North Carolina in football. According to a tweet from the school’s athletics Twitter account, the above billboard appears in Raleigh and at major highway entrances to North Carolina. They’ve also made a commercial that features various players and coach Tom O’Brien sticking stakes in land throughout the state to claim it as NC State territory. The video is below: Yes, we know you’ve won five in a row against the Tar Heels, but don’t get too carried away. That’s when you start losing. Helmet knock to Eye on Football

NC State put up billboards to troll UNC

The NC State Wolfpack has joined the “troll your state rival with a billboard club”. These billboards have been placed in Raleigh, North Carolina on highway entrances. The NC State Wolfpack beat the UNC Tarheels 13-0 in 2011 and they are letting them know it with these billboards. This isn’t the first time a school has done this. Mississippi State, Mississippi, and Southern...
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