t seems that a new trend is emerging, and it’s sure to be the next thing to fire up the “pay the players” crowd. A recent article in USA Today explains how college football coaches are now trademarking their name and likeness, and perhaps a phrase. While there will no doubt be some items marketed to a certain consumer base, this is likely about protecting the name and likeness of a coach from use in unauthorized materials. Let’s get some specifics from USA Today.
Ohio State is in the process of trademarking coach Urban Meyer’s name and the phrase “Urban Meyer Knows,” U.S. Patent and Trademark Office records show. Kansas State has a detailed licensing agreement to use the name and likeness of Bill Snyder. Washington coach Steve Sarkisian negotiated the right to approve all uses of his name, voice, signature or likeness.
…Read more →