Originally posted on Sports Business Digest  |  Last updated 1/24/13
Penske Racing officially has a new primary sponsor. The racing team has signed a multi-year agreement with a car company of another kind...Hertz. Under the agreement, Hertz will serve as a primary sponsor for Penske cars competing in both the NASCAR Sprint Cup and Nationwide Series. "Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of NASCAR, tapping into its diverse and devout fan base," said Mark P. Frissora , Hertz Chairman and CEO. "By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet." Specifically, under the agreement, Hertz will serve as co-primary sponsor of the No. 22 Ford Mustang for seven different Sprint Cup races, andwill also sponsor Penske vehicles in two Nationwide Series races at Dover International Speedway, and races at Chicagoland, Richmond, Watkins Glen, New Hampshire, and Homestead-Miami throughout the upcoming racing season. "We are very happy to welcome Hertz to the Penske Racing family and to the sport of NASCAR racing," said Roger Penske . "Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series." Racing fans can also expect to see some sort of branding presence on the Penske Racing team's uniforms and equipment, including that of defending Sprint Cup champion, Brad Keselowski. For more information visit the Penske Racing website.
MORE FROM YARDBARKER

Giannis Antetokounmpo has no interest in playing in Los Angeles

Allen Robinson, Jaguars have not talked contract since training camp

Michael Vick on Lamar Jackson: He's a 'spitting image' of me

Report: Rams might let Sammy Watkins test free agency

Tebow: NFL teams still offer him chance to play other positions

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Carey Price out indefinitely with concussion

Report: Michael Porter Jr. cleared for basketball activities

Lonzo Ball will play for Lakers Friday for first time since mid-January

Report: Tension between Love, teammates began last season

Report: Cowboys could be an ‘unexpected’ suitor for Cousins

Report: Irving found out Cavs talked trading him in ‘sloppy’ meeting

The 'Kawhi so serious?' quiz

No one wants to jump with Dennis Smith Jr.

Top MLB Cy Young candidates heading into 2018

Negro Leaguers every baseball fan should know

MLB's top 10 first basemen for 2018

Faltering Blackhawks face tough decisions at deadline

NBA's entertaining tournament proposal wouldn't fix tanking

One weakness each contender must fix before NBA Playoffs

10 breakout stars of the 2018 Winter Olympics

The greatest barrier-breaking African-American moments in MLB history

25 best MLB players under 25

A.J. McCarron might be the best consolation prize in free agency

Formula One News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

No one wants to jump with Dennis Smith Jr.

The 'Kawhi so serious?' quiz

Top MLB Cy Young candidates heading into 2018

25 best MLB players under 25

The 'Red Sox finally get their guy' quiz

MLB's top 10 first basemen for 2018

Faltering Blackhawks face tough decisions at deadline

Offseason needs for every NFL team

MLB's top 10 second basemen for 2018

The 'All muscle hamsters go to heaven' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker