Originally posted on Sports Business Digest  |  Last updated 9/12/12

The RushCard is going bi-lingual with the help of Alex Rodriguez. Created by entrepreneur Russell Simmons in 2003, the Dynasty Prepaid Visa RushCard is a prepaid card that offers bill payment and budgeting tools to individuals looking for alternative banking solutions. The card is debuting its first Spanish-language television spot on Hispanic television networks this week, and they feature Yankees star Alex Rodriguez. In the commercial, Rodriguez discusses the value of working hard as a means of achieving financial stability,
“As a child, I watched my mother work two jobs to make ends meet. I remember sitting with her and helping her count her waitress tips to figure out how much we’d have to spend for the week,” says Rodriguez. “I learned from a very young age the difficulty that comes with having just cash at hand. Paying bills, going out to eat as a family, shopping and saving money was all harder. Cash in many ways can be a burden. In today's society, plastic is not only efficient, but also advantageous and necessary. That’s why I partnered with RushCard to let the Hispanic community know that with the Dynasty Prepaid Visa RushCard you can enjoy the convenience, sense of security and prestige that cash may not provide. RushCard would have been great for my mom and our family when I was growing up.”
In addition to the television spot, the RushCard is launching new bilingual servicing and marketing to tailor to the Hispanic community, including bilingual customer service lines, mobile alerts, and a website -- www.espanol.rushcard.com.
“As daughter to Dominican immigrants who never learned English, I know how difficult it is to maneuver money matters in a language you don’t understand,” said Adayna Gonzalez, Director of Hispanic Marketing, UniRush LLC. “At RushCard, we recognize and value the diversity of our cardmembers. We are proud to offer our Latino cardmembers the option to communicate with us and manage their RushCard account in either English or Spanish. By launching our dedicated advertising campaign for the Dynasty Prepaid Visa RushCard in Spanish, we hope to reach other Latinos who seek a better alternative to cash and traditional banks. We’re honored to have Alex continue to help us deliver our message to the Hispanic community.”
For those looking for more information on the RushCard, you can find them on both Facebook and Twitter (@RushCard). (via UniRush Press Release)  
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