Found November 05, 2012 on Phillies Nation:
Reading, also known as Baseballtown, will no longer call its team the Phillies As you read here first last week, the Phillies’ Double-A club in Reading, PA will undergo a full rebranding, which will include a full name change, the team confirmed on Sunday. The Reading franchise will announce the new nickname, logos and uniforms at an event to be held at FirstEnergy Stadium on Saturday, November 17th at 12:30 PM. The upcoming change will end the team’s run of 46 years as the Phillies. While Reading will continue its long-standing affiliation with the big league team from Philadelphia, the rebranding will occur in an effort for Baseballtown to develop its own identity. News of the team dumping the Phillies name, in favor of the unknown, was met with displeasure from the public, as fans expressed their shock online. Personally, this was a massive surprise and I was rather disappointed when I learned of the switch last week.  Targeting a new, individual identity at the expense of the o...
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