Originally written on Sports Business Digest  |  Last updated 8/22/12

Last Wednesday, Felix Hernandez crafted his own place in the baseball history with just the 23rd perfect game in MLB history. As the city of Seattle watched their ace shoot himself into the record books, many businesses planned for a spike in their own books. The publicity and sense of Mariner pride brought out by this rare and spectacular performance reflected in sales; the businesses associated with the Mariners were surely prepared for the quantity of fans flocking to the games. Pyramid Alehouse Brewery and Restaurant, receiving an immense amount of sales from Mariner fans even doubled the amount of staff members for a mid-week game. The business offers for the former Cy Young award winner were plentiful as well, as agent Adam Rosenthal claims that calls regarding memorabilia offers came in as early as the bottom of the 8th inning. The first 34,000 fans at Tuesday’s Mariners game also received a yellow t-shirt commemorating the performance. The key figure showing how popular the Mariners have become in this short time period following perfection is the fact that over 30,000 fans came to an Indians-Mariners game, two teams with a combined record of 115-134.

The scope of this actual feat for Seattle fans is just as relevant. When was the last time Mariner fans felt proud of their team? The answer is 1995, the last time the Mariners made the playoffs and were significant on the national stage. Add the loss of the Sonics, the mediocrity of the Seahawks, and the mundane year-round weather and the result is a sports-deprived city desperate for something. At least King Felix gave them that something against the Rays.

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